Advertising in the paper

Discussion in 'Starting a Lawn Care Business' started by RollTide11, Feb 13, 2009.

  1. RollTide11

    RollTide11 LawnSite Member
    Posts: 83

    How much response have you guys had advertising in the newspaper?
     
  2. davis45

    davis45 LawnSite Senior Member
    Posts: 985

    I think I spent about $300 on newspaper ads last year and picked up 5 accounts. Plus small jobs, shrubs and what-not.
     
  3. hsieh

    hsieh LawnSite Member
    Posts: 47

    how many referrals did you get from the 5 accounts?
     
  4. davis45

    davis45 LawnSite Senior Member
    Posts: 985

    As of now, none. I picked them up mid-late season. I was slackin and didn't get any advertising out AT ALL in the spring.
     
  5. RollTide11

    RollTide11 LawnSite Member
    Posts: 83

    I spent $42 for my ad to run for 1 month, how much did you spend
     
  6. meicher806

    meicher806 LawnSite Senior Member
    Posts: 385

    Ive run them before some years i got great responce other years not so good. I just put a add in the paper running sundays only for 4 weeks and they also put it on the net. $140.00 if i switch to 7 days a week its 160 per week!!!!! I was thinking about running it for 6 mo. but im not sure i want to pay that.
     
  7. greenchoppers

    greenchoppers LawnSite Member
    Posts: 162

    I just ran an ad for 60 days, 7 days per week in two local news papers, one trading paper, and online for $90. I am one of the newbies here so I cannot testify as to how it will work for me.
     
  8. Dunlaps LawnCare

    Dunlaps LawnCare LawnSite Senior Member
    Posts: 400

    $210 bucks for a 13 weeks, got great responce last year
     
  9. Jb3NH

    Jb3NH LawnSite Member
    Posts: 197

    I put a small ad in every spring and fall in the service directory section, the price is about 240 bucks.. For fall, on average i get about 50-60 calls, of those 1 out of 4 are out of my reasonable operating area. Of those that are in my neck of the woods many just want an estimate. All in all i might pick up 15 customers, of those 15, about 7 or 8 come back next year. 2 or 3 become year round customers. Those are just my numbers, results will vary.
     
  10. SunState Lawn Care inc

    SunState Lawn Care inc LawnSite Senior Member
    from Jax, FL
    Posts: 351

    I'm fixing to run a sticky note ad on the front of each paper and see what it does. Not sure if it will pay off or not.
     

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