Advertising/Marketing

Discussion in 'Business Operations' started by lawnoasis, Jan 28, 2000.

  1. The landscaper

    The landscaper LawnSite Senior Member
    Posts: 845

    Where did the guy who sent out 15000 mailers for 600 bucks get em done?
     
  2. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,480

    by "sent out", do you mean inclusive of postage?
    15,000 mailers would cost +/- $3,000 to send out.
     
  3. b727guru

    b727guru LawnSite Member
    Posts: 56

    This may sound like the dumbest questions asked but this is all new to me and I haven't read any details from the pros/old timers here:

    So once I have the flyers printed; how do I go about getting them mailed to certain subdivisions within a zip code?

    I dont's want to send to all the neighborhoods in that zip, just a few high end ones.

    Do you go the Post Office and pay the postage for tha mass mailings and then what?
     
  4. The landscaper

    The landscaper LawnSite Senior Member
    Posts: 845

    I thought I read a post about some paying only 600 to have his mailers printed and delivered....Maybe I was wrong. Ill go back and check
     
  5. The landscaper

    The landscaper LawnSite Senior Member
    Posts: 845

    Direct-mail has worked the best for me. It's also easy. I had a company mail out 15,000 out and it cost $600. I got a lot of calls. It sure beats going door to door with flyers. Imagine how long it would take you to go to 15,000 houses! Just the flyers alone (in black & white) would cost you at least $500. I got color copies, mailed, with no work for me involved for $600. This is the way to go.


    There it is, Am I reading this wrong? Post number 15
     
  6. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,480

    first, that post was from 5 years ago. second, he only posted here for a short time and in a related thread he told the same story and never answered follow-ups for what his mailing actually was. if he wasn't high as a kite, the only way he could have done what he claimed would be in a coupon mailing insert, ala valpak, and even that's a low price, but again it's year 2000 dollars we're talking about. basically, his story was "full color flyers printed and mailed at 4 cents per".

    as solo mailings go (ie, not coupon mailers), there is no way around a figure that's in that ballpark 3 grand in postage.
     
  7. Williams Services

    Williams Services LawnSite Senior Member
    Posts: 269

    Jim, just out of curiosity, where do you get them done at that cost?
     
  8. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,480

    48hourprint.com or vistaprint.com
     
  9. Williams Services

    Williams Services LawnSite Senior Member
    Posts: 269

    Thanks, Tony.
     
  10. AdamCByrd

    AdamCByrd LawnSite Member
    Posts: 52

    Gents,

    How do you make the door hangers? Do you tape them on the doors, or lay stick them in a mail box (illegal I'm told), or do they make a special door hanger kinda like the one you find on your door at a hotel...with a loop/hook for the doorknob. Can you recommend any good printing companies?

    thanks
    Adam
     

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