I am having a hard time deciding on what to do with my yellow pages ad for next year. Currently, I have a dollar bill sized ad under landscaping and an 1/8 page ad under excavating contractors. I pay around $8k per year. It does pay for itself every year. I have already picked up several hoa's for next year and will need to hire at least one more employee. I don't know if I should reduce my ad size significantly for a year because of the recession, or keep it the same hoping other companies will reduce their ad thereby increasing my exposure. My business will increase next year already so how should I gamble?