Advertising on Placemats

Discussion in 'Business Operations' started by procut, Jan 3, 2006.

  1. procut

    procut LawnSite Bronze Member
    Posts: 1,853

    It seems as if every restaurant in town has advertisments for local businesses printed on the placemats. I was considering buying an add. Has anyone else used this form of advertising? If so how successful was it? Also, I was told the cost is about a 1/4 of a penny each? Does that sound about right?
     
  2. Trinity Lawn Care  LLC

    Trinity Lawn Care LLC LawnSite Senior Member
    from NJ
    Posts: 946

    I have never advertised on place mats. However, you have to think about different aspects of advertising. Ultimately, we want all of our advertising to drive in potential customers. I say this to bring my point to this: If you are thinking about place mats how busy is the restaurant. If it is a busy establishment than if nothing else you will increase your exposure to potential customers and it will help with name recognition and branding. You may or may not get a ton of biz from it, but I am sure that when someone receives a door hanger, postcard, fliers, etc. from you they may say "I have heard of this company", and if they are looking for someone then "Bam" the phone will ring.JMO. Good luck with it!
     
  3. procut

    procut LawnSite Bronze Member
    Posts: 1,853

    The restaurant that i'm considering is a very old well established business that always seems to be busy. Thus, is is with out a doubt that I would get tons of exposure, but still wondering how many calls/potentional customers it will actually generate.
     
  4. tiedeman

    tiedeman LawnSite Fanatic
    from earth
    Posts: 8,745

    I don't think that it would work. I did it before in the past did not work. Also phone book covers do not work either
     
  5. procut

    procut LawnSite Bronze Member
    Posts: 1,853

    Really? I had a good feeling about it. Did you have any success with it?
     
  6. tiedeman

    tiedeman LawnSite Fanatic
    from earth
    Posts: 8,745

    not a single ounce of success with it.

    It could be my area though. It actually might work in yours
     
  7. procut

    procut LawnSite Bronze Member
    Posts: 1,853

    Thanks Troy. I might still try it, I'll have to see how much it costs.
     
  8. tiedeman

    tiedeman LawnSite Fanatic
    from earth
    Posts: 8,745

    my biggest thing I would ask is, who and where is going to see it? HOw many and how long will the placements be used, etc? I would really find out the stats about it.
     
  9. dcondon

    dcondon LawnSite Silver Member
    Posts: 2,246


    I would say give it a try, what do you have to loose. People will still remember you after seeing your ad. word will get around!!!:waving:
     
  10. Runner

    Runner LawnSite Fanatic
    Posts: 13,494

    Don't do it unless you're giving them something. In other words, don't even bother unless the ad is WORTH something. Your ad should be nothing more than a literal coupon for 10% off. Now, you have just went from an ad that they can look at and easily forget about as soon as they pay their breakfast bill, or it can be something of value that they want to tear of and keep - not only for reference, but for the "10% off with this ad". There. How's THAT for some marketing info?...You'd probably better heed this advice,..because it isn't very often (and the others can attest to this) that you actually get something that makes sense out of me!
     

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