advertising question

Discussion in 'Business Operations' started by nlmct, Jan 4, 2014.

  1. nlmct

    nlmct LawnSite Senior Member
    from ct
    Posts: 423

    does anyone use the every door direct mail by usps for advertising thru mail??? what other options do i have to advertise thru mail ?
     
  2. A. W. Landscapers  Inc.

    A. W. Landscapers Inc. LawnSite Bronze Member
    Posts: 1,287

    You could buy a mailing list and address each piece of mail yourself.
    You could make your own mailing list and address each piece of mail yourself.
    You could buy/make a list of addresses and address each piece of mail to "occupant" or "current resident" and address each piece of mail yourself.
     
  3. nlmct

    nlmct LawnSite Senior Member
    from ct
    Posts: 423

    so then do i leave a place on the flyer blank white for me to put the adress ?
     
  4. CNYScapes

    CNYScapes LawnSite Senior Member
    Posts: 916

    I like it and I am going to try EDDM this year. The postage is about half of what a regular postcard is I think. I know which housing developments have the higher end homes in them so I am just going to pick out those to send cards to.

    I have been told in the past to use a targeted mailing list and before EDDM I think that was the way to go but now that you can pick and choose by carrier route I think this is the way to go. I do consider this a targeted list because I know what the homes are worth. You can go to zillow.com and look around your area at all the neighborhoods and you can see a general price (zestimate) of what the homes are worth.

    EDDM experts has 10K and up for .26 each total so $2600 for 10k postcards delivered. I dont think you can touch that with anything else? If so enlighten me.
     
  5. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,420

  6. nlmct

    nlmct LawnSite Senior Member
    from ct
    Posts: 423

    im sorry but what is eddm... for that direct mail from usps you have to do alot of the work your self and they just mail it why not just put them in the mailboxes you want ?????
     
  7. whiffyspark

    whiffyspark LawnSite Fanatic
    Posts: 6,103

    Youre not supposed to

    Eddm is cost effective
    Posted via Mobile Device
     
  8. A. W. Landscapers  Inc.

    A. W. Landscapers Inc. LawnSite Bronze Member
    Posts: 1,287

    Because that is against the law.
     
  9. TuffTurfLawnCare

    TuffTurfLawnCare LawnSite Senior Member
    Posts: 668

    Not allowed to touch mailboxes. EDDM, its bulk mailing without the need for a bulk mail permit and at half the cost of direct mail. You don't have to buy a list of names, or address each piece individually. For the address you put "Postal Customer" or similar. Where the stamp would be, you have the indicia printed on the mailing.

    Once you have them printed, you select which routes you want delivered to, for each zip code. Pay for them online and print your forms. Then you bundle them in to piles with labels on them (i.e. route 002, bundle 1of4). Then take them and your barcode slip to the post office that will be delivering the mail, and they will deliver within a day or two.

    Its cheaper because it doesn't go into the regular mail stream. You may have to stop a few post offices to get the neighborhoods you want covered. You have to bundle then take them to the post office. Some companies will bundle them and send them to the PO for you at an additional charge. If your only doing a few thousand, it shouldn't take more than an hour or two get them bundled and delivered.

    You are restricted to certain sizes, what the USPS calls a "Flat". Standard post cards are not eligible. I sent 6.5"x8" cards last year, and had very good results. I plan on doing 5k this yeay up from 2500 last.

    look at the USPS EDDM site for more info. You will see plenty of printers offering specific EDDM sizes. I used gotprint.com and they have all of the EDDM templates for free in a few formats, if you want to design your own...
     
  10. GreenGuysLC

    GreenGuysLC LawnSite Senior Member
    Posts: 325

    I have looked into direct mail... but With the EDDM can you pick specific neighborhoods or is it just by a regional route?
     

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