advertising, response, that kind of question

Discussion in 'Business Operations' started by jarroo's lawncare, Mar 20, 2006.

  1. jarroo's lawncare

    jarroo's lawncare LawnSite Member
    Posts: 116

    i was just wondering how long it takes for the phone to start ringing after a direct mailing and what is the usual response rate for the mailing of about 5300?
     
  2. Jpocket

    Jpocket LawnSite Silver Member
    Posts: 2,278

    The can start ringing the day they get them, so a day after you sent them, The bulk of the calls with come in over the next two weeks after you send them. I find that some people will save them, I'll get 5-6 calls in June from Advertisements I sent out In March.
     
  3. jarroo's lawncare

    jarroo's lawncare LawnSite Member
    Posts: 116

    got my first call today, we are having a cold spell in east tennessee right now and i think that lawncare just isn't on peoples minds at the moment. It will probably be in the mid to upper 70s next week and then i think the calls will start coming in.
     
  4. jarroo's lawncare

    jarroo's lawncare LawnSite Member
    Posts: 116

    i meant to say first call from my fliers, not the first call of the season sorry.
     
  5. walker-talker

    walker-talker LawnSite Platinum Member
    from Midwest
    Posts: 4,771

    It would be great if you could time them so that most are received on a warm saturday afternoon, but that might be hard. I did 5000 a few years ago and had around 1/2%-1% response rate...not real well. I think I received most of my calls in the first few days....after a week it dropped to nearly no calls.
     
  6. mrusk

    mrusk LawnSite Gold Member
    Posts: 3,260

    I did a direct mailing over the last 2 weeks. I mailed out a nicely type letter and a business card. I am at a 3.7% response rate. I already closed on one job so far from the mailing and have two more job where i'm in the 2nd meeting/deciding on materials phase to come up with accerate pricing. Those two jobs combined = $40,000 worth of work. Hopefully i get them. What impresses me most is the 3.7% response rate. I do not think anyone has gotten that high a rate with post cards. It ran me .55 total to mail out each letter with a business card. Thats 24 cents more then what it would of ran to mail out a half page post card, but my response rate is almost 4x what a post card would of gotten.

    Not to shabby for mailing out 165 letters for a total cost of around $90 dollars.

    I was planning on doing 2 10k post card mailings. Not to sure yet if i will need to spend 6k on that yet.

    Matt
     
  7. walker-talker

    walker-talker LawnSite Platinum Member
    from Midwest
    Posts: 4,771

    It also has a lot to do with what you are marketing and the area you are marketing. I am guessing you are targeting landscape clients to newly purchased homes. I don't know about your area, but there are far more mowers than landscapers in my area, so competition is much tougher. The biggest mistake with my postcards was that I marketed to a large number of services, rather than just mowing. I also didn't offer an incentive to use my services over another. It was just a pretty card.
     
  8. mrusk

    mrusk LawnSite Gold Member
    Posts: 3,260

    Walker talker- I did not even list mowing as my services in my letter, even though i offer it. Honestly- I think its best to do as much advertising as you can afford. I have a ad in the service directory of my newspaper. Some may think it is a dumb place to advertise. I just signed a job where i will make 4 grand in about in about 35 man hours. That aint bad. My ad ran me 275 for 5 weeks.
     
  9. LB Landscaping

    LB Landscaping LawnSite Bronze Member
    from Maine
    Posts: 1,309

    I have had great luck with news paper ad, and direct mailings I have done this spring, my phone has been ringing off the hook. Alot of good contracts lined up already. A bunch of one time jobs and a few regular weekly maintenance already signed up. Once you get the call its crucial to sell yourself. I have raised all my rates this year and have been told by a few people that even though we were higher they decided to go with us. Good Luck!!!
     

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