Advertising Techniques

Discussion in 'Starting a Lawn Care Business' started by vball2116, Jun 30, 2006.

  1. vball2116

    vball2116 LawnSite Member
    Posts: 54

    Hey everyone im 17 and just getting starting into the Lawn Care Industry. I currently cut 5 lawns and am looking to generate a few more. It is a learning experience everyday looking at these posts to see what new tips or tricks I can learn and use when I cut. I did some searching about advertising and have a few ideas in mind, but I would like to get some insight on if its a good idea or if other people may have a better idea. I only have business cards made up at the moment, but I was looking at going to the local grocery stores and putting up business cards on their bulletin boards and go to a few local stores and ask to put the cards in there also. Is there anything else you think I should do to generate customers? If you need to see what my business cards look like or anything else like that I will be glad to post it if need be. But thanks for the help in advance and I appreciate any advice that you may have.

    Thanks,
    Jeff
     
  2. PMLAWN

    PMLAWN LawnSite Gold Member
    Posts: 3,535

    That is a good start. I would go the flyer route too.
     
  3. firefightergw

    firefightergw LawnSite Gold Member
    from Texas
    Posts: 3,340

    Flyers, flyers, flyers. There is a company that I use that prints them and distibutes them for $650 per 10,000. Well worth the cost and much more bang for the $ than the local paper. However, if the funds are tight and you don't have $650 or so to spend on flyers, I would advertise in the business section of your local paper. Good luck to you!
     
  4. Lynden-Jeff

    Lynden-Jeff LawnSite Bronze Member
    Posts: 1,405

    Hey,

    Heres some of the things im doing:

    - 5" by 7" post card size flyers deliver manually and in news papers/mail ( we can put flyers in peoples boxes here in Canada)

    - Business cards to every single person I come in contact with
    - 12" by 24" color signs on poles on areas that are hammered with flyers
    - Lettering on my truck
    - A framed sign when working at a job.
    - A good web site

    Good luck!

    Jeff
     
  5. Freddy_Kruger

    Freddy_Kruger LawnSite Bronze Member
    Posts: 1,064

    Hows the $35 dollar flyers working Xoopiter? I was all gung ho a few weeks ago about getting some door handles together but now I'm doubting if they would be effective. You sure have a good set up as far as equipment myself if I got a bunch of $35 dollar yards I would need to spend my snow plow money to buy a big mower lol.
     
  6. Lynden-Jeff

    Lynden-Jeff LawnSite Bronze Member
    Posts: 1,405


    Hey,

    Thanks. My first 5500 flyers went out today. Will give it a week to see how she goes. Also have to hang up my signs. I should take some pics. Ive decided not to plow. My plowing insurance would be $1200-1600 per month + a new plow $6000 + id have to sell my truck and get a new one relettered. Not worth it imo!

    Cheers
    Jeff
     
  7. JT1304

    JT1304 LawnSite Member
    Posts: 97

    Just a good job and hope for word of mouth to take over. I have one customer who knows everyone in his n'hood. I've gotten 2 contracts and some landscaping work out of him in June alone. Good luck man.:clapping:
     
  8. Freddy_Kruger

    Freddy_Kruger LawnSite Bronze Member
    Posts: 1,064

    I'm not sure what part of the country you're living in but I've been in the snow removal business for 6 years. I have never done commercial but residential is a cinch. You don't really even need a plow. But I'm going to get a pull back plow and the front one and you don't need a $6000 dollar one either. I seen this guy last year he did two driveways with a pull back and front (he pulls the snow into the street then uses the front to push it up) in less time then I did one breaking my back while I'm at it.

    I remember the first year I did it, also my first year in business, I was so thankful for the income. I never got any special insurance either. I might spend $6000 on both plows... But I don't know what is required for commercial. but yeah you would need a 4x4 (you dont need decals in the winter though I will have some) I look at it like I will want a back up truck for next spring anyway. I wanna get 60 drive ways at $80 bucks a month nice little winter income. keep in mind I live in winnipeg and we actually have a real winter.
     
  9. vball2116

    vball2116 LawnSite Member
    Posts: 54

    Hey guys sorry for the delay on the replys ...I was cutting grass all day to catch up from all the rain and then I went to a Journey/Def Leppard concert. But I really like the idea of a flyer because I could go and put them in peoples doors and I know I can't put them in mail boxes because of it being illegal. I will start to make a flyer this weekend and I will keep you posted on how it goes. Thanks for your thoughts and advice.

    Jeff
     

Share This Page