advertising using postcards

Discussion in 'Starting a Lawn Care Business' started by MowingIL, Sep 3, 2012.

  1. Lawn132012

    Lawn132012 LawnSite Member
    from NJ
    Posts: 175

    Has anyone really tracked to see if the postcard route works? I was wondering if it did anything for my business the year I did it. I was not smart in not putting a special code or price in the postcard to know if that is where they came from.
    Any good numbers I should be looking at if I did do postcards? About how many new clients if I sent out to 1,000 single family homes (Not apts complex)

    What are some key words you are using in your postcards? Good price, Organic lawn care, safe lawn practices, Specials, etc

    Thanks
     
  2. MowingIL

    MowingIL LawnSite Member
    Posts: 56

    As of right now iam advertising word of mouth and iam going to put out fall cleanup and then snow removal flyers. In the spring is when ill really advertise iam planning on as of now to have proffesional postcards made and really focus on direct mailing. Iam going to offer a 50% off first cut special that's the only special iam offering. Sure a lot of people will only want that first.cut iam sure but well see how it plays out don't know until you try and always remember if you do fail atleast your doing something.
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  3. grandview (2006)

    grandview (2006) LawnSite Gold Member
    Posts: 3,466

    Instead of the first cut how about the 3rd or 4th one?
     
  4. MowingIL

    MowingIL LawnSite Member
    Posts: 56

    That's actually not a bad idea keep in mind iam not doing contracts at this time. Once I get commercial accounts I will have them under contract. Not sure if you've been.in the game long but any feedback is appreciated on anything that has been a huge success for your buisness. Also I'm thinking of offering something like a family budget special or something along those lines that basically instead of paying 35 for the yard per cut they pay 25 per cut for 10 months or whatever you get the picture what do you think of this idea? They will obviously have.to be.under a contract. Thanks
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  5. grandview (2006)

    grandview (2006) LawnSite Gold Member
    Posts: 3,466

    Unlike snowplowing,people prefer to pay per cut ,I cut ,you pay.
     
  6. Duekster

    Duekster LawnSite Fanatic
    from DFW, TX
    Posts: 7,961

    And pay enough I can go to vegas trade show and call it training :drinkup:
     
  7. acculawnsystems

    acculawnsystems LawnSite Member
    Posts: 163

    If you do the postcards I would advise you to drive business to you website and give instant online quotes. We did close to 1000 bids and received over 200 new contracts this past spring in just 2 zip codes using postcards and door hangers and instant online quotes. Customers simply type in their address and get a quote in seconds. Then they can sign up right then and there. The best thing is that we did not waste time on manual measurements and did not waste money on fuel. Check out how this is possible at acculawnsystems.com. Furthermore, we are offering this system to only one LCO per area. So once a LCO signs up for the area we will not be able to offer this technology to any other LCO in that area. This is a huge advantage to the LCO that is able to use this method in their area to gain new customers. Also, the LCO will be the only one posted as a provider on acculawncare.com. Check to see if your area is available by going to acculawnsystems.com and reserve your spot today.
     
  8. acculawnsystems

    acculawnsystems LawnSite Member
    Posts: 163

    If you do not have a website to drive customers to, that's ok because we give you one when you sign up for acculawnsystems.com. Customers can go directly to your website and get and instant online quote based on you pricing. Only one LCO per area and they are going fast. See if your area is still available and receive a 30 day free trial with no obligation. Acculawnsystems.com and Acculawncare.com.
     

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