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advertising

Discussion in 'Business Operations' started by jarroo's lawncare, Jan 12, 2006.

  1. jarroo's lawncare

    jarroo's lawncare LawnSite Member
    Posts: 116

    i am getting ready for the 06 season and my plans for advertising this year include mailing, distributing as many cards as possible and i think i will try send out refrigerator magnets the size of my business cards to houses. has anyone of you ever sent out magnets before if so let me know the response rate on them. i know it will be pricy but i am hoping it will be worth it. the way i think it will work is that people won't throw away magnet like they would a card or a flyer. they will stick it on their refrigerator and will see it every time they open the door.
     
  2. bigandy

    bigandy LawnSite Member
    Posts: 34

    I think it sounds like a good idea, but does sound expensive. How much will they cost?
     
  3. Trinity Lawn Care  LLC

    Trinity Lawn Care LLC LawnSite Senior Member
    from NJ
    Posts: 946

    Refrigerator magnets is another one of those "Branding" tools. It is not necessarily an item that calls them to action. It is something that if they put it on their frig they see it all the time. When the get a drink, when they make breakfast, lunch, dinner, snack,etc. It is advertising 7 days a week, whenever the prospect is in eye contact with it, and for 365 days a week. Now, when and if they are looking for your type of services they will think of you. This type of advertising is could farming. When you farm you plant a seed and then you cultivate it. In time the seed grows, and if you are in the right place and the right time the phone will ring. I have used magnets before in a different industry. My cards had my picture on it, and I had people that I ran into on the street that said they have seen my advertisement before. I hope that this is some what helpful.
     
  4. Team Gopher

    Team Gopher LawnSite Platinum Member
    from -
    Posts: 4,041

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    Hi jarroo's lawncare,

    I don't know if you are going to be able to track a response rate from your magnets easily. As Trinity Lawn Care, LLC said they are designed to sit and promote until the customer needs you. I think they are a good idea.

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  5. nobagger

    nobagger LawnSite Gold Member
    from Pa
    Posts: 3,065

    We are doing the flyer thing and along with the flyer we are going to ad a frig. magnet and a post it pack. You can buy the magnets at any office supply company. I have also bought some from Lowe's one day for a lot cheaper.
     
  6. jarroo's lawncare

    jarroo's lawncare LawnSite Member
    Posts: 116

    there is a place in town that you can buy them from, i think the price for 1000 is 32 cents or something like that. the more you buy the cheaper the price per magnet costs, i think that includes the printing also. i was wanting to target the small neighborhoods with the magnets and send fliers out to the large neighborhoods what do you think of this?
     
  7. walker-talker

    walker-talker LawnSite Platinum Member
    from Midwest
    Posts: 4,771

    I give magnets away a alot. The clients get so many they don't want them anymore, but feel they have value so they don't throw them away, but give them away. You can pick up the ones with a sticky back, 100 for $20 at office depot. Peel back the paper and stick your business card to them.
     
  8. kc2006

    kc2006 LawnSite Silver Member
    Posts: 2,442

    I agree that people don't throw them away. When we owned a pizza shop we would give a magnet with every box that went out. Years later I ended up in some houses of past customers and they still had multiple ones on their fridges. We still have about 20 of them on ours but that doesn't count :)
     
  9. Bulldog26

    Bulldog26 LawnSite Member
    Posts: 115

    I think I will use magnets this year as well. Has anyone every teamed up with another company like a Car Wash and used thier name and logo on your flyers and offer somthing with weekly contracts? A friend of mine just opened a car was and I was thinking of offering $25 car wash card with all weekly sign ups. He will sell the cards to me at his cost in trade for the 2-3 thousand flyers I will be putting out. What do you think?
     
  10. Lux Lawn

    Lux Lawn LawnSite Silver Member
    Posts: 2,267

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