I would like some input from you guy's... I do a little bit of work (mostly residential) and go almost completely from referrals. I have been quite satisfied with the amount of work I'm getting and my repeat customers, but, now I would like to "kick it up a notch" so to speak. I have advertised one time in a local neighborhood type news paper. The ad ran three weeks cost me $ 160.00 and I didn't get one call. The ad ran in the middle of June. After that disappointment I swore that I would never advertise again. But. About two months after my ad ran, the paper (without my permission) ran it again for one week. I got about ten calls all of which I gave out estimates to and got four jobs from them. Good paying jobs too. So my question, what do you guy's do? Should I wait till August to advertise every year? What would you do?