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Discussion in 'Christmas Trees & Seasonal' started by JConner, Aug 22, 2010.
Start on craigslist, and I would start now. The ads are already popping up on craigslist this week.
I spent 1000 on radio last year during drive time sports talk and the Arkansas Razorback football games ( hey we are ranked 14 right now in the AP ), and I got no calls. not really easy to sell lights on the radio.
NEVER! EVER! go with radio advertising!
WHY? DAYTON? WHY?
all I can do is ask you one question...
WHAT DO YOU DO WHEN THERE IS A COMMERCIAL ON THE RADIO?!
let me answer that for 95% of us...you change it to any and all of the presets until there is music...even if you don't like the music it is better than the mindless talking. Now using your local news or local stations is a little different. A lot of us watch TV and still catch commercials! I'd recommend doing the direct mailers, road signs (work great), word of mouth (duh), and also finding the area where you know everyone in town drives to... The X-Mas light crazy ppl who up-do their houses with wayyyyy tooo many lights> and offer to do a free labor install...say that it is at cost (so cherry pickers and hardware/expendables) is all you will bill out for. Tell them that the catch is that they must display your sign clearly in their front lawn from this date to that date. Put in in simple 1 or 2 page contract and make 'em sign. Make sure you state that it is an exchange... advertising for service. If they don't advertise your service you get to bill them in full like you would anyone else (and that any lost or stolen signs will be paid by them).
I have to say, call you local municipality before doing the signs or helping install outrageously distracting stuff (if they are wary about it causing a distraction to the road way get a full hold harmless). I know guys who have been fined for putting signs in yards after mowing because you need a permit (even if it is temp.). And last year a home owner got sued for losses in a multi-car bumper to bumper while people where gawking at their lights. They won the damages to two of three of the cars claiming that the lights were physically keeping them from being able to see at night. I wish I had the article for you guys.... It was outside of Dayton, Ohio.... I can't remember how many years ago it was though. Just watch out! X-mas light installs are no dif. than doing maintenance or snow!
Wow, caused a wreck. I can not remotely imagine what a unhealthy site that must have been. Why in the world would someone Clark their house out to that point. Must have looked terrible
At night it was SAWEEEEETTT not gonna lie... I was one of the people who decided to go see it cause it was awesome. he did the griswald on it...but man it was awesome. You could see it before you could see the house. It glowed like giant stadium lights.... but ya...not good for the home owner or anyone who helped I would imagine. I'm not sure of the monetary loss...but there was one.
Either way, it worked. However long ago it was, you still remember it clear as a bell.
Turfhokie your trees look fantastic on that video on FB
Thanks Dennis, Video is not the greatest, just my BB. We added another tree and need to get a wider shot to give full effect.