Advertising?

Discussion in 'Florida Lawn Care Forum' started by South Florida Lawns, Jan 23, 2011.

  1. Lefet

    Lefet LawnSite Bronze Member
    Posts: 1,887

    I agree, last year they had nutsedge running wild in some of my yards.
     
  2. Lefet

    Lefet LawnSite Bronze Member
    Posts: 1,887

    And they were being charged a nice piece of change!
     
  3. Landscape Poet

    Landscape Poet LawnSite Gold Member
    Posts: 3,638

    I have to agree too SFL. Just something to think about. Most often it seems TG's success is hit and miss and people know this. The ones that seem to go with them year after year are the ones that are most concerned about price or only call after they have a chinch bug invasion. They do not tend to be the ones that are going to care what you can do for their property, they only care about price. Now will your TG be able to help get your name out, for sure, but just be prepared to take the customers in stride.
    Take your time finding a good chemical company that YOU like. Most likely if they are consistently doing good work, they are not paying their techs **** wages, and are applying the proper nutrients and their price will reflect it. The customer that does not paying for quality will be with you longer........also when you recommend them to existing clients....your name does not go out the window nearly as often as they will be less likely to screw up than a TG guy.

    Just my thoughts. But you are heading in the right direction....any networking is good networking.
     
  4. South Florida Lawns

    South Florida Lawns LawnSite Platinum Member
    from usa
    Posts: 4,785

    I think one of my bigger problems is my price, I'm too high. I have a friend that got out of lawn care due to health reasons and he had prices on the high end too, however he was great at selling his services and made it look like the customer was getting a lot for the money. He did excellent work retained customers made money. I am full service and keep up on all my accounts, however I need to get better at selling services to people that are just price shopping.
     
  5. fl-landscapes

    fl-landscapes LawnSite Silver Member
    Posts: 2,542

    heres your first mistake, people who are cheap are cheap and you wont change them, move on and dont waste your time because there are plenty of people willing to pay for quality work.
     
  6. South Florida Lawns

    South Florida Lawns LawnSite Platinum Member
    from usa
    Posts: 4,785

    Well what I meant was to get those people to spend money and up sell them.
     
  7. Patriot Services

    Patriot Services LawnSite Fanatic
    Posts: 12,677

    I just found an annoying new twist on advertising. I came out of Walmart to hear a familiar alarm blaring. Some doosh from Liberty tax services was posting these little sticky notes on everybodys side window. He was slapping cars so hard him and his buddy were setting off alarms. I had a chat with the walmart manager. Seemd they frown on this practice too. Just had to vent.
    Posted via Mobile Device
     
  8. Bingo. I don't even bother with these types bc they will beat you up on any service you try to offer them. Best thing is to let the lowballers deal with them.
    Posted via Mobile Device
     
  9. Ric

    Ric LawnSite Fanatic
    Posts: 11,956

    You don't want Customers............You want Good Customers.

    I think this is where beginners and Large companies get in trouble. They take everyone as a customer. There are a bunch of Cheap people out there who don't want to pay the going rate and they want Disneyland results. Your real job as a salesman is to QUALIFY the customer.

    I have multiply Credentials Framed on the wall above my Desk. But what makes me a real professional is my willing to use two Phrases. The First is ""I don't Know"" some times followed by I will try and find out for you. The Second is a simple ""NO"". Of course my point being we can't know everything and we can't make everyone happy so why deal with the PITA.
     
  10. Landscape Poet

    Landscape Poet LawnSite Gold Member
    Posts: 3,638

    Good Points
     

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