Advertising

Discussion in 'Business Operations' started by GTLC, Nov 6, 2003.

  1. GTLC

    GTLC LawnSite Senior Member
    Posts: 700

    I am going to advertise soon and have never done very much advertising other than in my town before. What seems to be the most effective way to advertise? A newspaper? Classifieds?
     
  2. BSDeality

    BSDeality LawnSite Silver Member
    Posts: 2,849

    my first attempt with advertising was with 18"x24" coroplast lawn signs for Leaf Cleanups this fall. So far So good :) Been getting 1-3 calls a day just off signs at one location.

    With the site advertising you can target the neighborhood and get a nice tight route (potentially)

    The signs ran me about $50/ea but i only ordered 4 of them. Next year i'll have 20-30 made up and i get a significant qty discount.

    my next step in advert'in is placing an ad in the local paper. "Leaf Cleanup - (203) my-number Serving Ridgefield & Wilton"

    Hopefully the "serving" line will filter out some people that might be calling from other areas and allow me to keep my route tight.
     
  3. Remsen1

    Remsen1 LawnSite Bronze Member
    Posts: 1,020

    do you have a picture of your sign? I wonder if a sign would work better for me.

    I've been running a 2"x2" graphic display ad for leaf cleanup in the local pennysaver and have gotten only a couple calls.
     
  4. BSDeality

    BSDeality LawnSite Silver Member
    Posts: 2,849

    remsel. I'lll try to find the digital cam and get a picture for you.
     
  5. BSDeality

    BSDeality LawnSite Silver Member
    Posts: 2,849

    just ran outside in the rain and snapped this for ya.

    sign1.jpg
     
  6. BSDeality

    BSDeality LawnSite Silver Member
    Posts: 2,849

    I did a little experimenting making my own signs after the success of the others. I printed something up on 17"x22" paper and the put it on some foam board. I then clear coated it to attempt to make it waterproof. I just put the last coat on the other day. I'm going to put them out tomorrow.

    sign2.jpg
     
  7. mike9497

    mike9497 LawnSite Senior Member
    Posts: 954

    news paper or yellow pages is your best bet.theres laws on add signs on public property.you can only have them up if there is work taking place there.i pay 43.00 a week for this add.just a
    little P!$$ in the bucket for me.my # is in it for u guys to see but please don't call past 8 pm thanks

    scan0001 (3).jpg
     
  8. BSDeality

    BSDeality LawnSite Silver Member
    Posts: 2,849

    I only put my signs up where the owners permit me to. or while i'm physically at the site.
     
  9. proenterprises

    proenterprises LawnSite Silver Member
    Posts: 2,297

    those are really nice signs guys....gave me some excellent ideas. GOOD LUCK-may they bring you "leaves" of bussiness:cool:
     
  10. walker-talker

    walker-talker LawnSite Platinum Member
    from Midwest
    Posts: 4,771

    I am going to try my hand at screen printing my own signs this winter. I already have the screen and 50 of the chloroplast signs with "H" stakes. I have about $100 in it so far and probably spend another $100 for various supplies. I use the service dierctory in the paper for various services during different season and have pretty good luck with that method. I have a 2" ad in the yellow pages which brings in a lot of mowing calls, but they are usually spread through out the town.....which does not do me much good. I have a 2"X3" ad coming out in the yellow pages in a couple of weeks. I am hoping this will generate something.

    If the budget is tight.....try the newspaper.

    MATT
     

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