Advertising

Discussion in 'Business Operations' started by Classic Lawn, Feb 18, 2005.

  1. packerbacker

    packerbacker LawnSite Bronze Member
    Posts: 1,433





    How do you know what a potential customer wants and what they dont want until they call you???? If you do landscape lighting and you dont put it on your flier or ad, people who want that service will look right over you.

    And there are tons of ways of making a flyer "neat" looking and still getting your point across.

    Customers need to know what you offer, thats why they call you. Some cutomers may want fertilizing but not mowing. Some may want mowing but dont want the yard cleaned up in the fall. They have to know what you offer in order to call you.
     
  2. Mark McC

    Mark McC LawnSite Bronze Member
    Posts: 1,565

    Do you have to list EVERY service? No. Your flyer can say "We offer basic lawn care to full landscape maintenance." So far so good?

    As for not knowing what they want until they call you, thank you for reinforcing what I said earlier. The idea is to generate calls! Capisce?
     
  3. Classic Lawn

    Classic Lawn LawnSite Senior Member
    Posts: 306

    packerbacker

    I advertised for the thing i know how to do and do well. I don't want to advertise for something I'm not sure of and get a call and do a bad job
    dose anyone have any advice on the timing issuse with the snow.

    Jeremy
     
  4. packerbacker

    packerbacker LawnSite Bronze Member
    Posts: 1,433





    No i dont "capisce". I list everything i do. Most people dont know what "basic" lawn service entails. LCOs really have to dummy things up for the common customer so they can understand it.

    I can guarantee if you put out flier that says

    "Basic Lawn Service"

    and i put one out that says

    Mowing
    Aerating
    Verticutting
    Overseeding
    Fertilizing
    Landscaping
    Water Gardens


    Im going to generatate 10X the calls you do.

    And i didnt reinforce anything you posted. I would never agree with someone who puts out a flier that says "basic lawn service" The only people i see doing that are 15 year olds looking for an extra 50 bucks for beer money on a Sat night.
     
  5. packerbacker

    packerbacker LawnSite Bronze Member
    Posts: 1,433




    And there nothing wrong with that at all. But try to make it more appealing to the eye. Your selling yourself . If your a good business man then you will get the business.
     
  6. marko

    marko LawnSite Senior Member
    Posts: 963

    Nice ad. Put the call to action on there though as stated before (2 free mowings if signed up by ????) or the good ol (Early bird special). You must create urgency to make the customer act. Instead of getting out 5,000 to 5,000 houses, consider doing 1600 to the same houses 3 times between now and May/June
     
  7. packerbacker

    packerbacker LawnSite Bronze Member
    Posts: 1,433





    Agreed, you want to be repetitive. Most people wont remember 1 flier but they will remember 3. Keep at it. Hit them once every couple weeks for a month or half or so. Concentrate on 2-3 neighborhoods to keep your routes tight.
     
  8. Mark McC

    Mark McC LawnSite Bronze Member
    Posts: 1,565

    I don't know how you can possibly know you're going to "generatate" ten times the number of calls my flyers would. I like these unsupportable assertions. For the record, the first 1,100 flyers I did last year generated 37 calls, a response rate of 3%. How about you? Are you getting a 30% response rate?
     
  9. Classic Lawn

    Classic Lawn LawnSite Senior Member
    Posts: 306

    packerbaker
    i can what u r saying but there is nothing i can do about it right now. it will be somthing that i change on my next flier. no one is going to call for over seeding or any other general service's listed cause they dont think that they are available.

    Jeremy

    dose anyone think that the weather is a factor on if a customer is going to call i need to get these things out but i dont know if its a good idea considering the weather
     
  10. Maxwells

    Maxwells LawnSite Member
    from NZ
    Posts: 73

    wow how did you get a 3% responce how many did you deliver and how many times etc to the same area
     

Share This Page