How do you know what a potential customer wants and what they dont want until they call you???? If you do landscape lighting and you dont put it on your flier or ad, people who want that service will look right over you. And there are tons of ways of making a flyer "neat" looking and still getting your point across. Customers need to know what you offer, thats why they call you. Some cutomers may want fertilizing but not mowing. Some may want mowing but dont want the yard cleaned up in the fall. They have to know what you offer in order to call you.