Advertising

Discussion in 'Business Operations' started by Classic Lawn, Feb 18, 2005.

  1. packerbacker

    packerbacker LawnSite Bronze Member
    Posts: 1,433





    First of all i dont do fliers, I never have, i send out glossy postcards. I dont even advertise anymore, I work off word of mouth. I sent out 500 postcards to one neighborhood once on 3 seperate times. I now have 12 houses in there after 2 seasons.

    I know it because after almost 11 years of doing this i know what works. It looks more professional to do it that way. Its just the way it is. If you want to do it your way then go ahead, i dont agree with it. My suggestion is try it my way and see what happens. It never hurts to get info from people and try things their way. You might be surprised.
     
  2. Mark McC

    Mark McC LawnSite Bronze Member
    Posts: 1,565

    I kept it brief and called for action. It was one flyer per household. I don't know what I'd have got on a repeat hit or hits, but I was pretty happy with 3%.
     
  3. packerbacker

    packerbacker LawnSite Bronze Member
    Posts: 1,433




    EXACTLY! And thats why you let them know they are available. If you dont know how to do it and your scared of doing a bad job then my suggestion is hit some other forums around here and get as much as info as possible. The broader your company is the more work you will do, thus the more money you will make and so on and so on.
     
  4. Mark McC

    Mark McC LawnSite Bronze Member
    Posts: 1,565

    In other words, your response rate wasn't even 3%, let alone 30%. Thanks very much!
     
  5. Classic Lawn

    Classic Lawn LawnSite Senior Member
    Posts: 306

    Dose anyone think that the weather would be an issue if a customer is going to call or not when they see a flier cuze we still have snow on the ground and r suppose to get more.
    jeremy
     
  6. Maxwells

    Maxwells LawnSite Member
    from NZ
    Posts: 73

    gee 3% is great i have just done 6000 and got .5% should i go back over some of the areas ?
     
  7. packerbacker

    packerbacker LawnSite Bronze Member
    Posts: 1,433



    I never said it was 3% All i know is i picked up 12 new houses and its about an extra 500 a week in income. You seem a little argeumentitive so ill let this one go. Have a good day.
     
  8. Mark McC

    Mark McC LawnSite Bronze Member
    Posts: 1,565

    I agree that the more services he offers and does a good job of, the more he will make. That doesn't necessarily have anything at all to do with the kind of advertising he's undertaking with flyers.

    Look, what I've been trying to say all along is that you don't have to itemize every service you offer on a flyer. Furthermore, what if a potential customer thinks of something they need done that you're happy to do, but didn't think to or see fit to include in your flyer? Think enumerating your services is still a better message strategy than saying something along the lines of "basic to comprehensive lawn and landscape care"?

    In an earlier part of this thread, Backpacker, you commented that, and I quote, "LCOs really have to dummy things up for the common customer so they can understand it." So your customers are stupid? Very nice. I'm sure your customers would love to hear about your dim view of their cognitive capacities.

    You also say that "I would never agree with someone who puts out a flier that says "basic lawn service" The only people i see doing that are 15 year olds looking for an extra 50 bucks for beer money on a Sat night." Are you going to tell us now that none of your customers are for just mowing, edging and trimming? I find that hard to believe.
     
  9. Lux Lawn

    Lux Lawn LawnSite Silver Member
    Posts: 2,267

    I believe that the weather plays into it a lot..If you are out passing out fliers with snow on the ground most people really will not be thinking about their lawn yet.Once the weather breaks thats the best time but thats also the time everybody else is out with their fliers so I feel the keys are, Quantity and the Quality of your fliers.
     
  10. The landscaper

    The landscaper LawnSite Senior Member
    Posts: 845

    I think your still waiting on the weather question. lol. I only saw it posted 5 times. No one even looked at it. I think the weather will have some impact on it. I would wait for a nice sunny day to come up and get a lot out that day when people are starting to feel like spring is coming. I was thinking of getting some out the last week of Feb, then middle of march and maybe a few more right at starting time around the end of march beginning of april.
     

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