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Advice to Everyone

Discussion in 'Starting a Lawn Care Business' started by FosterGroundsMaint, Feb 29, 2004.

  1. FosterGroundsMaint

    FosterGroundsMaint LawnSite Member
    Posts: 31

    I'm probably going to make some enemies, but this has to be said.

    Here is my advice to anyone staring in business:

    <b>Don't use the name 'Cutting Edge'</b>
    This name is overused in almost every industry that uses a blade. There are hundreds and hundreds of 'Cutting Edge' lawncare's out there.

    <b>Dont use cheesey names with a three letter word in front of -Cut</b>
    Top-Cut, Tru-Cut and especially Pro-Cut are all dangerously overused. We need to get more creative.

    <b>Don't design your own logo</b>
    There is a reason that we are in this industry and not graphic designers - we aren't as good at designing! I used to design my own stuff, and it sucked. A good designer is a good investment. Most average people aren't as skilled at creating logos and selecting typefaces.

    I'm not trying to make anyone mad, just pointing out some problems we have. <b>How do we expect to be remembered by customers if we all have the same name?</b>
  2. FFMED74

    FFMED74 LawnSite Member
    from Indiana
    Posts: 242

    No one should get mad at someones opinion as long as you aren't calling names or cussing at us. I have said things here that I would have like to have had back, but it wasn't mean, you are speaking a true fact. Too many people go with the easy route, I tired to do somethings that way, but now I am seeing the light and learning along the way. If someone gets mad, then it is their problem as long as I didn't do the above no no's name calling and cussing at you!
    You said the truth.
  3. mow2nd

    mow2nd LawnSite Senior Member
    Posts: 603

    So is that all the advice you have? No cheesey name and don't do a logo.

    I think there is more to the business than cheesey names and logos. To me the Name and the logo..........has nothing to do with business.

    I dont think a customer is looking for a company who has the best name and the best logo. I think a customer is looking for a good service.

    Hope I dont piss anybody off cause I know a lot of guys work really hard on a NAME and spend lots of money having a logo made. Sorry fellas, spend more time getting better at what you do.
  4. GreenTurf

    GreenTurf LawnSite Member
    from NJ
    Posts: 41

    You should of stated that the Name and Logo........has nothing to do with your service and quality of cut that you provide, but your Name and Logo is a big part of business. You had said that a name has nothing to do with business, but if you don't have a name you don't exist.
  5. crawdad

    crawdad LawnSite Bronze Member
    Posts: 1,939

    How about "A-1" for a name so that you'll be first in the listings? That's the tiredest one out there, but it probably does work, somewhat.
  6. CNE

    CNE LawnSite Member
    Posts: 238

    Well, I guess I fall into your category of cheesy but it's ok. You are entitled to your opinion. My company name is Cut-N-Edge Lawn Care & Landscaping. Not quite the cutting edge your were talking about but close. I didn't want it to be cutting edge. I think the name lets everyone know what I do and I personally don't see a problem with it. Like I said, you are entitled to your opinion and I'm not mad at you. By the way, I do have someone designing a logo for me. Should have some drafts in a week.
  7. aquamtic

    aquamtic LawnSite Senior Member
    Posts: 303

    Ok! Since my background is marketing and design- Maybe for the green industry a name and how it looks might not be that critical but at times one can benefit more from something that sticks out within reason. All day long while driving around I check out names and logos on trucks and whether its a towing company or landscaping, the name or image sticks. At times it sticks so well that I will remember it days later and try to locate them online just to capture their whole concept.

    So yes a name or logo can set you apart but I wouldnt start grinding up a new name and hiring a designer for 150.00 bucks an hour.

    Just my cuttin' edge 2 cents!
  8. Aleman

    Aleman LawnSite Member
    Posts: 204

    Or how about AAA...or Jiffy Lube, how cheesy is that? Then you have Burger King...who the heck thought that one up? Roto Rooter?? I guess cheesy can work......
  9. Expert Lawns

    Expert Lawns LawnSite Silver Member
    Posts: 2,660

    If you want to stand out or be noticed, mow your lawns in a tuxedo. nothing wrong with that, and noone will forget you. far fetched? yea. will it work? yea
  10. lawncarepros2004

    lawncarepros2004 LawnSite Member
    Posts: 153

    precisely why i married a graphic design artist. any you fellas need a work done?

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