I am not new to the landscape industry but I might be new to owning my own business in the near future. Want I want to know is what kind of advertising existing businesses find to be most effective. I live nearest to a town of around 12,000 people, and within one hour of two cities 75,000 plus. I realize that advertising effectiveness and price will be different in each place, and I know that word of mouth is very powerful, but it wont be enough to grow a business to the place I want to see it go. What is your opinion.