Adwords

Discussion in 'Digital Marketing' started by New2TheGreenIndustry, Jan 12, 2013.

  1. New2TheGreenIndustry

    New2TheGreenIndustry LawnSite Senior Member
    from GA
    Posts: 860

    Hi guys,

    Who here is using google Adwords and how has it worked for you? What key words have you used and how much has it cost? I think I might give it a try for the months of March and April.
     
  2. kandalawncaremgr

    kandalawncaremgr LawnSite Member
    Posts: 223

    I used it last year and I think I was averaging a 1 to 2 dollars a day. It was a great sucess. Monthly bill was like 60 to 70 dollars. I'm re using it again in the spring and all summer. Way better then direct mailer.
     
  3. New2TheGreenIndustry

    New2TheGreenIndustry LawnSite Senior Member
    from GA
    Posts: 860

    What did you use as keywords?
     
  4. kandalawncaremgr

    kandalawncaremgr LawnSite Member
    Posts: 223

    Mow, mowing, mulch, dirt, sod, bushes, triming, my town, sealcoating, cut, trim,landscape, lawn care, green,
     
  5. New2TheGreenIndustry

    New2TheGreenIndustry LawnSite Senior Member
    from GA
    Posts: 860

    Any cities or service area?
     
  6. kandalawncaremgr

    kandalawncaremgr LawnSite Member
    Posts: 223

    I put all the surrounding towns that I service.
     
  7. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,415

    New2, if you haven't set up an Adwords account, do so and you can get familiar with the keyword and traffic estimator tools. It's especially helpful to see how people in your area search. "lawn" vs "yard" is a good example of this.

    Assuming you have analytics software on your web site (you do have a site, I hope?), take a look at how people are arriving at your site and that will help you refine your campaigns as well.
     
  8. mdvaden

    mdvaden LawnSite Bronze Member
    Posts: 1,937

    What else become interesting ... is finding out how much money has to be bid per click for certain words in certain cities.

    When I tried Adwords years ago, never had to bid more than like 5 cents to 25 cents per click for almost any keyword.

    Now some keywords are in the dollars per click.

    ...
     
  9. NMS0219

    NMS0219 LawnSite Senior Member
    Posts: 610

    I use it and it does work. Just be very picky about your key words or you will blow your budget quick
     
  10. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,415

    A couple of times, recently, I've seen people mention their Adwords experiences and refer to them as "years ago". If you haven't revisited your account and checked out the new features, I'd highly recommend doing so. I would take geo-targeting over broader, cheaper ad spends.
     

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