1. Missed the live Ask the Expert event?
    Not to worry. Check out the archived thread of the Q&A with Ken Hutcheson, President of U.S. Lawns, and the LawnSite community in the Franchising forum .

    Dismiss Notice


Discussion in 'Digital Marketing' started by New2TheGreenIndustry, Jan 12, 2013.

  1. jonthepain

    jonthepain LawnSite Senior Member
    from Raleigh
    Posts: 523

    from google help:
    (content had a link to an adwords help page.)
  2. Darryl G

    Darryl G LawnSite Fanatic
    Posts: 8,033

    Ok...I've had it now...who are they calling an Invalid?!?!?!:mad::mad::mad::angry::angry::angry:
  3. jonthepain

    jonthepain LawnSite Senior Member
    from Raleigh
    Posts: 523


    better turn off your webcam; maybe google hacked it and is watching you...
  4. tmasterlc

    tmasterlc LawnSite Member
    Posts: 26

    So if you are charged per clicked, how does the daily budget fit in?
  5. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,439

    The daily budget is your cap. If your bid is $1/click, and you have an $8 daily budget, you're done at 8 clicks each day.

    If you're just exploring the world of Adwords, take the time to learn the ins and outs and understand the differences between Adwords and Adwords Express. It's in your business', and budget's, best interest to use Adwords and not Express. The key differences being that Express is more expensive (you know, for the premium-priced "convenience" Google gives you) and only uses Broad Match keywords. Traditional Adwords allows for greater flexibility and the significantly more important Exact and Phrase keyword matching.
  6. tmasterlc

    tmasterlc LawnSite Member
    Posts: 26

    Ive just started adwords.... I guess Im a bit lost on how the bid is established? And yes, I will be doing some more research to get the answers.. but just hoping I could get the short, sweet answer here.
  7. Reflection

    Reflection LawnSite Member
    Posts: 16

    With Google's evolving focus on local search I'm wondering if Adsense has become less important, especially for businesses who aren't in large markets.
  8. New2TheGreenIndustry

    New2TheGreenIndustry LawnSite Senior Member
    from GA
    Posts: 861

    How does billing work? Do they bill you the full amount at the beginning of the month? Do you pay by the month?
  9. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,439

    You can either prepay, set up auto pay, or, if you do enough volume and have credit with G, be invoiced.

    - If you go prepay, your spend gets deducted from your available balance. When your balance is gone, your ads are shut off until you add more money.

    - Auto pay has various levels that trigger your credit card being charged. The trigger escalates over time as you increase your standing with G. I believe the first trigger for new Adwords users is $50 or $100.

    - Invoicing is for high-dollar accounts and is probably not applicable for the majority of users (several thousand/month).
  10. tmasterlc

    tmasterlc LawnSite Member
    Posts: 26

    Mine triggers at $50 and is taken from the business checking account.

    Im also wondering if its wise to use both the Display Network and the Search? It seems the Display Network puts you in places that dont cover your geographic target market... I dont need my ad to show up anywhere other than the areas I service... thoughts?

Share This Page