In my city there is a lawn care business who dominates the market. I am rather new. I would like to get some of his commercial & residential clients to switch over to my service. Can someone please give me some suggestions on what to do to try to convince some of these people and businesses to switch to my service. Like what should i include in a letter? Should i schedule a visit with the owner? Should i offer a much lower price? Please any help would be wonderful.