I decided to add pressure washing to my lawn business. I decided to do direct mailing but didn't like how it would look. I wanted it to look more "personal". I wanted it to look like I sent it to them. I just dont like postcards or mass mailers. I have one gated community that I wanted to go after. There is probably 400 houses. I then went to the county's district clerks website and copied and pasted the addresses from this subdivision. I sent out about 250. All I did was type up a letter explaining about pressure washing and at the end I just mentioned something about lawn maintenance. Seeing as I didn't mail these out until the middle of June I didn't think I would get any calls about mowing. To my surprise Ive already got 5 calls for full lawn maintenance and landed all five jobs. Not bad for this late in the season. I didn't get any for pressure washing but I will keep at it. The cost was approximately $250. I had my sons stuff them and stamp them. I'm looking forward to sending out letters at the end of February next year. I think I may include one of those calender magnets with my letters next time. My name will stay with them longer if its on the fridge. What do yall think.