another flyer critique

Discussion in 'Business Operations' started by cutterj, Jan 16, 2003.

  1. Kent Lawns

    Kent Lawns LawnSite Senior Member
    from Midwest
    Posts: 870

    You're going to DIRECT MAIL 115,000 of those?!

    Either way, seek some additional help from a professional.
     
  2. bubble boy

    bubble boy LawnSite Bronze Member
    Posts: 1,020

    do you have time to redesign?
     
  3. cutterj

    cutterj LawnSite Member
    Posts: 42

    no i have 115000 direct mail that are being sent out that are professionally designed. This is just the info im putting on it. I am trying to also design a flyer for the year to, from what it sounds i suck at it tho, so looks like i should seek prof. help
     
  4. boohoo

    boohoo Banned
    from USA
    Posts: 77

    Show us a copy of the professional one when you get it and what they charged to design. How are you distributing 100000+ and how much will it cost. Just curious.
     
  5. cutterj

    cutterj LawnSite Member
    Posts: 42

    it cost between 3000 and 3500 i cant remember. The design is included. I used them last year and they cameup with a good design, ill let u see it when i get it. Any one know of a good design place to get my flyers done???
     
  6. f350

    f350 Banned
    from mi
    Posts: 424

  7. bruces

    bruces LawnSite Senior Member
    Posts: 648

    You are really sending out 115,000 pieces?

    What will you do if you get a 1% response rate? That is 1,150 replies.

    How will you even answer the phone calls?

    Wouldn't it be better to tighten the distribution down and target a smaller market?

    Based on your profile you now have 40 accounts, what will you do if you get 100 new accounts?

    Good luck, but to me 115,000 sounds like about 100,000 too many pieces to be sending out.
     
  8. Expert Lawns

    Expert Lawns LawnSite Silver Member
    Posts: 2,660

    really ironic that i just read that flyer because i'm in class right now and we just finished a project on flyers. when i brought up the flyer, it showed that a few things were misspelled. be sure to double check that. and if you'd like me to be very repetitive....i agree with everyone else. use color and maybe some clip art. make it pleasing to the eye. good luck with the responses :)
     
  9. heygrassman

    heygrassman LawnSite Senior Member
    Posts: 509

    I think that Bruce brings up a great point.

    From what I recall about production at these levels, producing 100,000 flyers would be at about $.02 per (which is a gr8 rate and add color you are going to be at $.04 per) is $2,000 then insertion / delivery at $.04 (which is a great rate unless you are using ValPak or similair which can be less) is $4,000.

    jf
     
  10. He aint "direct" mailing with val-pak for under $5-6,000 for that many mailers.

    No way you are direct mailing these at the prices and amounts you posted. .20 each x 115,000 = $23,000!!!!!!!!!!!!!!!!!
     

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