Another Logo Thread!!!

Discussion in 'Business Operations' started by LB Landscaping, Oct 3, 2002.

  1. heygrassman

    heygrassman LawnSite Senior Member
    Posts: 509

    I like the leaf logo however you may want to search for other logo threads. LawnLad as articulate as ever, points out some very good points about 2 color logos vs. 4 color..

    Make sure your "guy" is not ripping off others logos.. you could get a suprise letter after spending a ton of money on letterhead, etc.. If it is legit, that is a heck of a price.

    jf
     
  2. walker-talker

    walker-talker LawnSite Platinum Member
    from Midwest
    Posts: 4,771

    The second one is my vote. The first one looks good, but it looks like someone wacked a large branch off the right/bottom part of the tree. It has a big gap. You have to decide is this the logo you want on you truck, envelopes, letter head and all other forms?

    Good luck
    MATT
     
  3. Nebraska

    Nebraska LawnSite Senior Member
    Posts: 525

    What the H*** is the guy in the last one doing?

    The one with the leaf is my choice.
     
  4. Mykster

    Mykster LawnSite Senior Member
    Posts: 668

    Out of those I like the 4th one, without the mower dude.

    On the last one, is that Carl from Caddydhack looking for that darn gopher? lol
     
  5. GarPA

    GarPA LawnSite Silver Member
    from PA
    Posts: 2,585

    for my eye, the one with the lead is the most tasteful and professional...as mentioned above, I would stay away from "cute" little mower men and other cutsies becuase it could make MR Customer view you as "Billy the Yard Boy"...and Lord knows how we hate that image.
     
  6. turfmarketing

    turfmarketing LawnSite Member
    from Ohio
    Posts: 49

    Many people confuse an illustration with a logo. The distinction is more than just a symantic exercise. A business logo is intended to be a simplified visual representation of the business.

    The images must be simplied for many reasons, but the two most important are viewer retention and ease or reproduction. The more simple an image is, the more likely it is to be remembered by a customer or prospect. As a business executes it's marketing plan, the target audience must be able to "connnect the dots" from all their marketing pieces. As they see your truck, they remember your flyer and they remember your yellow page advertising etc. That is one reason why you find that the most sophisticated companies have the most simplified logos.

    The other reason is ease of reproduction. A simple logo can be easily and inexpensively reproduced on business cards, yellow page advertising, vehicle signage etc. In most cases, a well-designed logo should look as good and be as effective whether it is reproduced in black and white or in color.

    And lastly, when buying logo services keep the following in mind: How expensive is it going to be to reproduce this artwork on all the various pieces necessary. 4-color very expensive. 1-color very economical. Next, what type of material is going to be delivered by the designer. Will you get a variety of digital files formats or just a .jpg. A .jpg file might be fine for your web site, but what about the printer that wants an .eps file in MAC format. Or the sign maker that needs an Illustrator file. If you don't get it from your designer, than you'll end-up paying someone else to create it later.


    Good luck.
     
  7. rkbrown

    rkbrown LawnSite Senior Member
    Posts: 533

    Good point, TurfMarketing. I ran into this obstacle when getting business cards printed. I have my logo on my bisuness card. The 4 color would be outragiously expensive. With those, I could have used color copies, but chose to have one color cards printed. Fortunately, a couple of months later, Kinko's ran a special on color copies and I was able to get my colored logo business card copied and cut for not much more money than I had the one color cards printed.
     
  8. LB Landscaping

    LB Landscaping LawnSite Bronze Member
    from Maine
    Posts: 1,309

    Turf, Before I bought from him I asked exactly what formats he would give me with the graphic. I will be getting all print and web based formats that I will need for letterhead, bus cards screen printing, web site etc.. Thanks for the info. So far I am torn between the one with the leaf and the one with the little mower dude (without the mower dude). I definately am looking to project a professional image and I agree that a couple of them will not do that (carl from caddyshack!!). I will let you all know when I decide. Thanks for taking the time to look I appreciate all your feedback.

    Aiel I will contact the guy and see if he minds if I give out his info. He was very busy last time I spoke with him and wasn't taking new accounts for a while but I'll ask.
     
  9. Just Turned Pro

    Just Turned Pro LawnSite Member
    Posts: 109

    I also like the second one down (with the sun and leaf).

    except...

    I would lose the sun and maybe enlarge the leaf and make it an outline.

    As is, It looks great for a website or a detailed graphic but I don't think it would be clear enough if it were reduced to two colors or if it were embroidered on textiles.
     
  10. TurfGuyTX

    TurfGuyTX LawnSite Senior Member
    from DFW
    Posts: 648

    Definately the second one. It's projects a more professional appearance. Good luck.
     

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