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Another Post Card Question

Discussion in 'Business Operations' started by mtdman, Feb 28, 2006.

  1. mtdman

    mtdman LawnSite Gold Member
    Posts: 3,137

    I am thinking about doing something a little different this year with postcards. Instead of doing standard size cards, I'm thinking of doing an oversized card. But then folding it in half to make them stardard rate postage. You can then get 4 panels, two inside for text, instead of the usual 2 sides. Problem is, the cost for the oversized cards is more. And you have to sticker the card so it stays folded over. So the question is, will having the double size inside for advertising and text make a difference? Will it help to catch attention? Or will people not bother to open it up to begin with?

    Any thoughts would be appreciated.
  2. Flow Control

    Flow Control LawnSite Bronze Member
    Posts: 1,267

    I always mail the 1/2 page post card with full color on 2 sides and postage is always around .2 if you go through a mail house. If I were to do them myself it would run the .39 per piece. I beleive my otd cost is around .28 - .29 per address including post card / address / postage and whenever you send addresses through a mail house they run them throught he cass (cas?) system for the zip plus 4 number.
  3. Howard Roark

    Howard Roark LawnSite Senior Member
    from Texas
    Posts: 806

    I would keep it simple, they only have a few seconds to look at it before they'll put it in the trash. If it takes work to look at it they most likely will not bother.
  4. mtdman

    mtdman LawnSite Gold Member
    Posts: 3,137

    Not what I asked. I asked whether it's worth it to send a folded card that costs more to send, or just send the standard sized card. Will people take the time to open up a folded sealed card or toss it out? Would I be better off just sending a standard card that gets the point across quicker?
  5. Team Gopher

    Team Gopher LawnSite Platinum Member
    from -
    Posts: 4,041

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    Hi mtdman,

    I would think keeping it simple would be a better move, but if you have more information you just can't fit on a normal postcard, then go with the larger folded one.

    Ideally it would be great to test this by sending a folded one to a certain group and then a single sided card to another group. Then you would be able to gain more information for your next year's mailing.

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  6. Flow Control

    Flow Control LawnSite Bronze Member
    Posts: 1,267

    Sorry Batman,

    I agree with gopher the more complicated something is or if it is long winded the less chance there is that someone will look at it.

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