I was disappointed to say the least with the advertising results we didn't get last year, I don't know if its just our area or not getting the right message out at the right time in the right method to the right people. Word of mouth was like wildfire for us last year and I fully expect that to be the case again this year. I don't intend to give up on advertising altogether and one thing I'm trying is a simple to the point inexpensive classified. I vaguely remember a blurb about the effectiveness of such an ad from an advertising class many moons ago. I wondered if anyone else did this and if it generated any positive results? The classifieds I'm starting are: locally produced bulk mulch delivered or installed reasonable rates xxx-xxx-xxxx and dependable lawn care reasonable rates xxx-xxx-xxxx I figured the mulch would be a good plug especially now with all the kooky emails floating around about termite mulch from Louisiana. I plan to run these as classifieds for a continuous run.