anyone offer their services a la carte?

Discussion in 'Lawn Mowing' started by lawnwizards, Mar 1, 2010.

  1. lawnwizards

    lawnwizards LawnSite Silver Member
    Posts: 2,434

    i was just jotting some business ideas down today and came up with the a la carte idea. it seems as if some people just want barebones service whereas others want the whole shebang. i was thinking about coming up with an a la carte plan. sort of a plan for everyone. does anyone use this idea? would you like to share if its working for you or what you might do different? thanks.

    randy
     
  2. Grass Shark

    Grass Shark LawnSite Senior Member
    from Zone 7
    Posts: 661

    The way I operate my weekly maintenance is everybody gets the same full service, nobody can say you did a shitty job, no employees saying I thought I didn't have to do that there boss. Do your clients neighbors know that your client wants a mow & blow?... no! They just say wow that company does a shitty job.

    IMO
     
  3. yardguy28

    yardguy28 LawnSite Platinum Member
    Posts: 4,464

    i offer all my services ala carte if someone wants it.

    i currently offer to 2 types of services

    premium which includes mowing, trimming, blowing, edging, hedge pruning, mulch, clean ups and leaves in the fall. the basic service is just mowing, trimming and blowing.

    people choosing basic service can get any of the other stuff ala carte if they wish.

    the premium service is a way for the client to forget about there lawn maintenance needs completely letting me take care of what needs to be done. this saves me time and money from sending out letters trying to sell my services or making phone calls to sell my services. you sign up for premium and i will take care of everything that needs to be done.
     
  4. LouisianaLawnboy

    LouisianaLawnboy LawnSite Silver Member
    Posts: 2,199

    I got three packages I offer, the customer decides which one and I roll with it.
     
  5. Richard Martin

    Richard Martin LawnSite Fanatic
    Posts: 14,700

    My customers can get any combination of services that they want. The only difference is the mowing and trimming. If someone asks for just a mow without trimming my response is that trimming is free with a mow. I can not trim but it's still going to be the same price.
     
  6. Merkava_4

    Merkava_4 LawnSite Bronze Member
    Posts: 1,280

    How about offering a sidewalk edging service? :D
     
  7. CrazyBlonde

    CrazyBlonde LawnSite Member
    Posts: 186

    We are in the Fert Service, but maybe how we offer our services might help you with your decisions.

    We offer 3 packages. they all include fert service, and weed control, then we add services, such as additional winterizer, and sprinkler blowout. So we have an Economy, Standard and Ultimate care program to suit the budget of the customers.

    Almost EVERY customer chooses the Ultimate Care package. Those that don't seem to end up adding the additional services anyways alacarte by the end of the season. Maybe it depends on their cashflow at the time they signed up, or maybe they just wanted to try us before they comitted to a larger package.

    In addition to the packages we offer each service allacarte.

    They can pick ANY service alacarte. Such as:

    Qrganic Nutrition
    Ornamental, Trees, Shrub and Garden Nutrition
    Qrganic Weed Control
    Pest Control
    De Thatching
    Aeration
    Over-seeding
    Sprinkler Blow-out
    Etc, etc, etc...

    The alacarte menu has worked out GREAT, We get alot of additional business, we get alot of new customers that try us alacarte, then buy the packages.

    I think our BEST thing about it is customers starting out late in the season, can still put together a service program without having to buy a package that started in March. Alot of owners with their homes for sale, use our services alacarte.

    So it is working well for us in the Fert biz. Hope this helps.
     
    Last edited: Mar 2, 2010
  8. 4man

    4man LawnSite Member
    Posts: 30

    Offering ala carte services would be a good way to extend your services. Sure everyone does the basic mow and trim, but edging, shrub trimming, spring and fall clean ups, landscape bed weeding, fert, aeration, and others. Are good ways to maximize each client and tailor it to the best service you can give that one person.
     
  9. Grass Shark

    Grass Shark LawnSite Senior Member
    from Zone 7
    Posts: 661

    I may have not understood your question clearly, I thought you were asking if a customer just wants a quick mow and blow, like to keep the neighbors and township off thier backs. When I do a weekly cut I do Mowing, trimming, edging and blow off standard. I will not just cut a lawn. All of my other services would be considered al a carte
     
  10. CrazyBlonde

    CrazyBlonde LawnSite Member
    Posts: 186

    Grass Shark has an OUTSTANDING point there we ALL need to think about. If one customer wants the works, and after you service them, passersby are going to say, "Wow, that lawn company does a FANTASTIC job!"

    But if another customer has you do the "economy package" Passersby DO NOT KNOW THAT. They just think you do a mediocre job, and leave some things undone. They have NO WAY of knowing that you did ONLY what the customer asked for. So it definately could come back to bite you guys in the mow biz if a customer doesn't let you perform the way you would like to.

    I saw a catch phrase, "Your lawn is my resume...and business is growing!"
    That pretty much sums it up! Great statement. I wish I knew who had said that so I could tell you all. But I remember that every time I do a job.

    But as for OTHER services being alacarte, such as aerating, De Thatching, Over-seeding, and all the other things you guys offer, I think that would give you great add-ons, and additional income.

    I believe customers would prefer a One-Stop-Shop for all their lawncare needs, just so long as you perform ALL the services you offer very well.

    I know all the lawns we Fert always ask us to do the mowing too, but we have to refer it out, because we don't do it. And the guys who we refer the mowing to, always say their mowing customers ask them to do Fert too, so they wind up referring their customers to us.

    Grass Shark! I just checked out your web site! It is SOOOOOOOOOO Cool! Awesome job!
     
    Last edited: Mar 2, 2010

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