Anyone use 411 locals for adv

Discussion in 'Business Operations' started by kinneberg lawn service, Jun 11, 2014.

  1. kinneberg lawn service

    kinneberg lawn service LawnSite Member
    Posts: 56

    I had this company call, claiming to be google partner, and telling me they will create or modify website, but name out there on facebook and witter. and claim to guarantee number 1 spot on google listings for services in my area. they also say there is no contract and can cancel but I am allowed to keep site.

    And of course need to charge with promotional offer 199.99 for start up then 149 a month. they claim It will pay for itsself

    Being a small business - and a College student as well I am skeptical about paying for advertisement other than with local people whom I know. I also utilize word of mouth, the community is small as well as surrounding communities

    Sorry for any spelling mistakes - I am an accounting major

    Thanks for you opinions and suggestions
     
  2. whiffyspark

    whiffyspark LawnSite Fanatic
    Posts: 6,091

    Head over to the website forum and start reading. Pay attention to tonygreek
    Posted via Mobile Device
     
  3. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,395

    Odds are heavily weighted towards them lying. By and large, legit companies, especially SEOs, simply don't cold call. The day I make a cold call is the day I realize that things have gone horribly awry and I've failed. lol

    Now I know they're lying. :) There are no guarantees for that.

    For what they are promising, or might be able to deliver, their lying is illustrated by their lowball price. It could, however, very well pay for itself. One sale can do that.

    As a current student, do you really need to add an injection of growth? If word of mouth can carry you, ride that wave as long as you can. If so inclined, you can be working on some SEO things as you can. Sweat equity certainly does well here. As Whiffy points out, the Web sub forum is a great place to start.

    Should you decide to stick with lawn care, an accounting background will likely prove to be a differentiator between you and your competitors. The accounting degree guys I know do very well in this space. And a complete grasp of Customer Lifetime Value can be your key to marketing. :)
     
  4. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,395

    In terms of your web marketing, first bit of advice:
    Register your domain name (it's available) and ditch the freebie web service. Even better, don't upgrade to Wix's premium service. For DIY, take a look at squarespace.com. At a bare minimum, be using your domain name.
     
  5. kinneberg lawn service

    kinneberg lawn service LawnSite Member
    Posts: 56

    Thanks For your opinions. My suspicions were correct. I don't see how they can gurantee anything. I Also sent an email out to a local paper who offers web design and hosting to see about creating a site on by behalf. I honestly know very little when it comes to web sites. I also have read in the website forum and learned alot also. Given prices and the size of discount 411 locals offer also makes me wonder. They were giving me a $300 discount and upon further reading this morning about the company they lied saying I would get to keep website and all other media sites if I were to cancel service which is not correct according to company policy. Also thank you for the comment about accounting greatly appreciated.
     
  6. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,395

    411 Locals is definitely not known for their honesty. In online marketing circles, they (and similar companies, such as Yodle) are held in very low regard.

    Re: the local paper's offerings, feel free to shoot me a pm with additional info or a link. More than happy to take a look.
     

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