Marketing has really kind of been the part of owning a business that I've enjoyed the most and with the lawn maintenance and irrigation business, I've got it down to a fine art where I know that if I need x number of new customers, I simply need to do y to achieve that. As we've branched out into lighting however, I'm finding that reaching the customers that I want is a real challenge. I know how I want to position our image, as something exclusive that not everyone can have, but the methods that we've used in the past just don't seem to give the kind of results I'd like to see. Instead of getting those customers that want something special, we end up getting a lot of people that want to spend no more than $2,000 to light a $750,000, or more, home that really needs 20 - 30 fixtures to be lit properly. I know that referrals are always going to be the best way to get this kind of work (and I am getting some of that) but, as Tommy said at the AOLP, word of mouth is a result, not a method. So, with all that said, has anyone ever used a marketing firm or consultant to help develop and/or run campaigns to reach the higher end clientele? In what ballpark was the expense of doing so and was it worthwhile? How did you go about selecting the firm you chose? Finally, if any of you have any marketing tactics that have worked well for you, I'd be very interested in hearing them. I do a lot of direct mail but with lighting, it seems to not be attracting the right kind of customer. Some of that may be the message our mailings have portrayed and we've been working to tweak that. We've also done home shows with very poor results, again most of the people we talked with were looking for package type deals and discounts, not custom and unique lighting designs. We do have a bid in for a project at a racquet club where I've offered the club management a discount in return for some sort of exposure to their membership, which is exactly the type of person we need to be marketing to, but we haven't discussed details on that yet and I won't know until the end of the month, after their board meeting, whether or not we've won the project.