Ok. Fine. So let's assume that the looks of the fixture doesn't matter at all. I'm not there yet, but whatever.... Then wouldn't it be smart to go with the best, most reliable product you can get for the best price? If brand doesn't matter. If looks don't matter. What else is there to judge the different manufacturers on other than 1) Warranty 2) Quality 3) Price So let's ask sort of the same question I asked at the beginning of this thread then, why wouldn't I just go with Volt fixtures then? They seem to be good quality. They got Tommy the Lighting Geek in videos on their site raving about how great the quality is. And I have immense respect for him. What he shows in those videos seems to be a real quality product. I've read other reviews here in this forum speaking positively about Volt products as well. So quality seems to be high. Warranty seems to be about the best there is. Lifetime warranty is pretty damn good, I'd say. And I know from personal experience that they honor that warranty with no questions asked. So that leaves us with Price. As near as I can tell, there isn't a better price to be had for such a quality product. They're selling at almost half of what many other fixtures from comparable manufacturers are selling for. So why wouldn't I just go use the Volt fixtures, then? Why even bother with Kichler or Unique or FXL or any of those guys? I'm just thinking out loud here. Help me think this through. Am I missing something here???