If you are at all considering attending the 2011 AOLP conference, stop considering and just go for it! I highly recommend attending. Conference is the place where all the high energy and passion for our industry begins. Spending a few days with like minded people who share your passion brings new ideas and perspective to your career. I always walk away from the lectures and events filled with new information, different perspectives, and new points of view to consider. All the people who come are eager to learn, but just as eager to share their experiences and knowledge. This is my fourth conference and what really brings me back is the people I meet and the connections I make. Can't really put a price on that piece. Conference expense is the best annual investment I make in my company but more so in myself! Come to Conference!!!!