Ok, with all this talk of low-ballers, Scrubs and the like, I would like to throw out a ridiculous question. (Oh, and I am really bored right now) Is it possible that low-ballers are good for business? Here is the thought behind them possibly being good for business. I am "Joe Customer" who has traditionally gone with either Johnny down the street or the lowest priced LCO I can find. With that, of course, comes usually: a poor quality cut, poor customer service and they never stay in business very long causing me to switch LCOs mid-season on a regular basis. Ok, I am sick and tired of always having to "hassle" with my lawn care needs. So, I bite the bullet and call one of the more established companies. The bid is considerably higher but I decide to do it. Everything is great. Great service, great cut, the works. Customer begins to think....well maybe the higher price is worth it. I don't have the "hassles" that I used to. BTW This actually happened to an out of state friend of mine. Got sick and tired of wondering if his lawn was going to be mowed this week or not. Found a new LCO and has been happy for over a year now.