Are my prices too high?

Discussion in 'Starting a Lawn Care Business' started by BLKSS, Jul 9, 2007.

  1. BLKSS

    BLKSS LawnSite Member
    from Texas
    Posts: 82

    Ive been in the business for about 3 months, i charge no less than $35 and up. you know for corner lots, overgrown grass, etc. Well i have about 5 weekly/bi weekly accounts, i pass out flyers , not like i want too though. I pick and chose the houses. The area's i target dont seem to call. anyway do yall think im charging too much. What yalls average rate?
    thanks
    BLKSS
     
  2. Desoto_Lawn_Care

    Desoto_Lawn_Care LawnSite Member
    from FL
    Posts: 49

    No, you are not charging too much. That's exactly what reliable, quality service is worth. The problem is the competition. You may not be getting too many calls because some people are doing it for 15-20 less per week. I only do my neighbors, close friends and family at the lower 20 per week rate, but even that is about to change.
     
  3. BLKSS

    BLKSS LawnSite Member
    from Texas
    Posts: 82

    yea thats true, my second problem is i did an excellent job for this one customer and she told me "i will talk to my husband and see how often we need you" well 3 weeks passed by and no call! i dont get it. has that crap ever happened to you? I mean i dont have the best equipment right now "crapsman" but i do a pretty damn good job with it.
     
  4. Desoto_Lawn_Care

    Desoto_Lawn_Care LawnSite Member
    from FL
    Posts: 49

    Ya, I've gotten several calls just like that. After I mowed one guys yard, he called me back a month later to do it again when his yard became seriously overgrown. Because he never answered my voicemails and was late with his payment, I drove down to his house and told his wife I am here to collect and that I do not mow lawns "on-call"

    To make a long story short, his wife was a much better person than he was and paid me for both cuts on the spot. I am expecting to get another call from him a month from now when his yard gets out of control, but I will gladly refuse.
     
  5. JJG84

    JJG84 LawnSite Member
    from OH-IO
    Posts: 97

    you cant pick and choose what houses you want.

    especially with flyers.

    if you want some good accounts you need to hand out 30k flyers.

    if you get 60 replies - thats 2% return.
     
  6. LilOTexas

    LilOTexas LawnSite Member
    Posts: 1

    In DFW a lot of guys are charging around $20 a week ,but charging extra for everything else. I had a flyer on my door stating they will cut any yard for $15. You have to know what the prices in the areas you target. I charge 25, 30, 35 ,40. Everyone seems happy except me..
     
  7. Grits

    Grits LawnSite Silver Member
    from Florida
    Posts: 2,994

    My minimum was $30. Most my accounts are $40-$45. I recently raised my minimum to $35 and I am planning to raise my minimum to $45 in the not-so-distant future. Mainly because doing the little $30 or $35 yards hardly seem worth it anymore. I know I do a great job and I will charge accordingly. If people want a premium, top quality service then they have to be willing to pay for it, if they do not want that kind of service, then they can find someone else.
     
  8. carcrz

    carcrz LawnSite Silver Member
    Posts: 2,085

    It really depends on the area. My min is 35, but most of my smaller residentials are $50 or more & I don't have any $35 lawns any more. My commercials are $150 or more. If I don't get a contract for weekly services, their price doubles for "On-call" work.
     
  9. hess

    hess LawnSite Member
    Posts: 208

    In my small town they have about the same size lots i start at $23.00 on up
     
  10. HOOLIE

    HOOLIE LawnSite Gold Member
    Posts: 3,981

    I see tooooo many new guys on here acting like they own some 15 year old established business....with 'firm' minimums, targeting only certain hoods, and all sorts of stuff that an LCO with a full schedule can get away with. You got to get out there and advertise. A LOT of advertising. Fill your week with at least semi-decent customers then you can start weeding the bad ones out. How effective is a $35 minimum when you only have like a half-day of work???

    It is very hard to sell quality to new clients...sure if they were spending $75,000 for an addition to their house they would be concerned about quality and reputation, or even $10,000 for some new landscaping. But for a $35 grass cut? You can price yourself right out of business if you think for a minute you are 'The Best' and can command high prices when you don't barely have any work.
     

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