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Discussion in 'Lawn Mowing' started by Port City Lawncare, Jun 12, 2003.
It's obviously down time, but is it a good time to get out and meet people?
Every moment of every day is a good time to advertise. Everything you do is a reflection on you. I do estimates and talk with people on rain days all the time. Best time for me and I can give them extra time and attention on those days.
Ditto to that, and it is also a good day to bid on snowplow work.
Or do fertilization, shrub pruning, mulch, etc. Like these guys said though, you should be meeting people each and every day.
You can certainly use a perceived opportunity to distribute flyers, but in terms of Return On Advertising Investment you're not getting your best return.
Simple rule of thumb for advertising = Don't advertise a product if it isn't possible for a potential customer to use it right now.
The general publics mind will not associate the mowing of anything if it is raining.
I've had really good results with flyers right after several days of rain in a row.
I know it sounds bad but right after several days of rain is a time when other LCO's are backed up and haven't been able to mow for a while. Also a lot of LCO's don't call their customers when it rains to let them know that they will be asap. They just expect their cliets to understand.