Association Newsletter, N2 Publishing

Discussion in 'Business Operations' started by Wiedmann, Oct 23, 2012.

  1. Wiedmann

    Wiedmann LawnSite Member
    Posts: 134

    Have the opportunity to adverse with a local homeowner association. The company doing the newsletter on a monthly basis is N2 publishing. Has anyone had any experiences with this company, which I believe is based out of North Carolina.

    The price is hard to swallow.. $235 for a half page ad, so every month it will cost me that amount of money to reach somewhat like 330 homeowners who own very elite houses. I've advertised in a magazine before and had all sorts of interest when I first started but since the first issue, I haven't seen anything and am paying $225 per issue, at 9 issues a year.

    If anyone has any past or current experiences with this publishing company I'd like to hear what you think and how you felt your ad did.
     
  2. Ben Bowen

    Ben Bowen LawnSite Bronze Member
    from PNW
    Posts: 1,051

    That seems like a big commitment for such a small number of houses. What would it cost to direct mail them 4 times a year?
    Posted via Mobile Device
     
  3. Wiedmann

    Wiedmann LawnSite Member
    Posts: 134

    It wouldn't cost much at all.. I think it could be done for under $700... I've never done any advertising in a newsletter. I don't live in or ever have lived in a HOA before so i wonder how much these things are even looked at.. I could always go for a much cheaper ad and just hope I get seen I suppose.


    There are for sure much more cost effective ways of advertising like you said with mailing them stuff. Never thought of the mailings per year, as I have done 15,0000 direct mailings this spring and seen good results.
     

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