Authorship and duplicate content.

Discussion in 'Digital Marketing' started by ToddH, Jan 28, 2013.

  1. ToddH

    ToddH LawnSite Silver Member
    Posts: 2,184

    I know sometimes it is hard to believe but search engines love original content. Not going into the history of the Internet gold rush but there is good reason why the search engines want to punish copied content but now that also do not want to punish the publisher just because their content was copied.

    I believe authorship will go a long way helping your ranking. I think it also will go a long way toward helping protect your creative works too.

    I know google wants you to verify your sites and authorship via google plus pages. However, I think bing and facebook are looking for the site to verify internally.

    Anyone else here much about the dynamics and how this might play out?
     
  2. Ben Bowen

    Ben Bowen LawnSite Bronze Member
    from PNW
    Posts: 1,053

    I think that if you just want some protection from the "cut and pasters" that the rel=publisher tag and canonical tag should help.

    If you are involved in content marketing then you also need to set up Authorship.
     
  3. ToddH

    ToddH LawnSite Silver Member
    Posts: 2,184

    Thanks Headz- You inspired me to start the thread based on your of your responses to someone else.

    It is not too hard to do the authorship deal if you use webmaster tools, analitics and google plus.
     
  4. Ben Bowen

    Ben Bowen LawnSite Bronze Member
    from PNW
    Posts: 1,053

    I have it set up. I like it. I am really curious to see what happens when AuthorRank gets rolled into the algorithm.
    Posted via Mobile Device
     
  5. ToddH

    ToddH LawnSite Silver Member
    Posts: 2,184

    I suspect google will rank verified original content higher. If you include some some micro data to the content, submit it to the index then good pages will no longer get dragged down when people steal content. They are very unlikely to grab the microdata and if they do, then it would be a republish and push up rankings. My hope anyway.

    I did read something about bing and facebook not recognizing authorship from a 3rd party site however.
     
  6. LawnDeveloper

    LawnDeveloper LawnSite Member
    Posts: 16

    Not to throw too much confusion into the thread, but Google also relies heavily on personalized search results. If you stay logged into your google account whenever you search and click the results google is recording it all, they use that click data to determine which results are quality and relevant. If you use G+ and have people in your "circles" then whenever you search for a result the influence of your "circles" will determine the search results. Honestly I've been in SEO for the last decade and I have a hard time keeping up with the changes. I don't know how Google expects the average small business owner to keep up either.
     
  7. ToddH

    ToddH LawnSite Silver Member
    Posts: 2,184

    This has been touched upon in other threads. Google will even say you have visited this site x times in since date.

    It is good to get someone else to do a search for you from different region / ip and so forth just to make sure you are not influenced.

    You can log out of google and clear cookies and wipe out internet temp files to get a better idea. Change browsers even but you still have to purge.

    Google now says I have had 500 impressions so I kind of have to watch that and see what happens. I think I have placed my IP correctly in the filter but I am not 100% sure of that
     
  8. LawnDeveloper

    LawnDeveloper LawnSite Member
    Posts: 16

    I don't want to repeat what as already been discussed here. So I appreciate the heads up from more experienced members.
     
  9. ToddH

    ToddH LawnSite Silver Member
    Posts: 2,184

    At the risk of hijacking my own thread, when setting up the facebook log in. I used two different browsers with cleared cache to get the links working.
     

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