As we prepare our plans for spring advertising, I'd like to share a little wisdom that I gained from my own advertising experiences in the past. If you're wondering how effective your postcard/doorhanger/flyer/etc will be and how to make it better, start here! The most important part of your marketing plan is recognizing why you are marketing your business. That sounds simple. It's not quite that easy. Let's talk about a company sending out 5,000 mailing pieces, say postcards. I've been there and done that. Take a look at your marketing piece and ask yourself, in the one second that most people will have their eyes on your ad, "is this marketing piece going to be memorable?" Your postcard is probably up against a stack of mail full of other ads. Does your ad stand out? Will it get you remembered? Remember, you're sending out mailings or distributing flyers because you want to increase recognition of your brand. You want to introduce people to your company. That's a process that is bigger than just a one time mailing and you have to think of it that way. You have to think about how people see you, your branding, your logo, and your image. Do they see your trucks around town? Do they drive by your crews wearing uniforms? Do they see your ad in the paper and your signs around town? The keyword is building. You're building an impression on your future customers so when they need your services, your company will be first on their list of calls. I created the logo below as an excellent example of something that will get you noticed and remembered. How does yours stack up? Finally, and most importantly, remember that you can't afford to not have a good branding strategy. If you're putting money into marketing you must do it effectively, or you will pour money into the proverbial black hole. Plus unlike so many other industries, in the green industry almost all of the new client acquisition happens in the spring. That means your window is limited and you have to get it right. And remember, Lawnsite is full of talented graphics and branding people. Use them! Think of all the money you spend on your business: Your trucks, your equipment, your insurance. Branding is an investment just like those things, and a lot less money! Treat it that way! Good luck with your spring advertising. Remember, invest wisely in your branding and you're sure to get your year started in the right direction! Feel free to post your marketing material below and I will try to get back to you with any advice I can offer.