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Battling Negative Perceptions in Marketplace

Discussion in 'Business Operations' started by AELawn, Jan 28, 2003.

  1. AELawn

    AELawn LawnSite Member
    from South
    Posts: 10

    Our business is in it first year, as we are still in the setup phase. We do have a few commercial accounts in which we begin in March.

    Our business is located in a small town. My partner has had problems with drugs in the past, however this was 10 years ago and today he is fine. I know, because he is my brother.

    However, a negative perception of him still exist in the town and my wife, our salesperson, has received various negative comments directed at this very issue, when she approaches business.

    His work is excellent and I am confident we will exceed our customers excepetions. How do you overcome this perception to inable us to compete in our marketplace?

    If the drug problem still existed, that would be one thing. However, it doesn't.
     
  2. KLR

    KLR LawnSite Member
    from Zone 6
    Posts: 171

    hmmm, that can be a tough situation.

    my first advice would be to be 'calm' about it. when people point fingers and make comments, take it in stride, if you or brother gets upset and 'hotheaded' will only feed them finger pointers.

    good luck
     
  3. Green Finger

    Green Finger LawnSite Senior Member
    Posts: 839

    AELawns,


    You can't change what people will think about your brother. Sometimes people like to dwell on the negative. Giving that you can choose to focus on the positive. and that is your work.

    Allow your work to speek for itself. Don't get caught up in the hype. Make sure that everyone is professional, kind, and friendly.

    You say it's a small town, then tell your brother everything he does is under the microsope. Sad to say but for right now that's how it's it. He can't do anything crazy in public. Be low key and let your business grow. Also look into expanding your business in the next town where you can allow your company to breathe.

    But do good work and your company will be fine.

    Two Cents: Down the road, Get into some PR things like sponsoring a little league team, Church functions, Boy Scouts, etc. Let your company name get out there.
     
  4. rodfather

    rodfather LawnSite Fanatic
    Posts: 9,501

    10 years and he's still getting the "evil eye"? Whoa, that must be a small town that likes to whisper a lot behind someone's back.

    It's probably good that your wife takes care of sales...she may be in a better position to defuse this issue when it arises with a potential client. Your problem though is you can't keep your brother in the closet with no exposure to your customers.

    I would just offer that you do the very best job you can do. Plug on and maybe stay away from those who still harbour some bad feeling about your brother's action 10 years ago.

    Advice given about getting into PR and community-oriented activities/social functions is a great idea I think.
     
  5. tiedeman

    tiedeman LawnSite Fanatic
    from earth
    Posts: 8,745

    my thoughts exactly. Have get involved in the community to show that he is a changed person
     
  6. keith826

    keith826 LawnSite Member
    Posts: 14

    Just have your wife talk about all the "positives" in your brothers life now when talking to potential clients. People do change.
     
  7. Randy Scott

    Randy Scott LawnSite Bronze Member
    Posts: 1,915

    A disguise!
     
  8. HBFOXJr

    HBFOXJr LawnSite Bronze Member
    Posts: 1,706

    So how is the business represented and sold? How do people know that your brother is involved? If your brother has been clean and well behaved and done positive things for 10 years I think most folks would focus on that IF they knew anything about and would let that be their guide.

    Something doesn't smell right here.
     
  9. devildog

    devildog LawnSite Senior Member
    from sc
    Posts: 270

    Consider the source, most likely those who are inclined to continue with negative comments, are those who would would not want as customers or friends. You and your family are doing the right thing. Maintain you cool, stay professional, treat everyone with respect, continue with positive support, do quality work and get the biz involved in the community ... with regards
    devildog
     

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