This article is for everyone in this business – the guy with the 30 year old big business, the young guy getting started this spring and everyone in between. I was born in the 1970′s. I played sports growing up and I have been a sports fan all my life. As I have grown older I look at sports a lot differently now than I did when I was younger. Now I look at sports, athletes and the team as a whole from a business point of view. I know that may seem odd to some, but it makes perfect sense to me. I am not naive. I know you can’t teach height. Some people even say you can’t teach speed. But everything else… that is up to the athlete these days. So why do some teams win all the time and others lose all the time? Why are some teams mediocre year after year? Money, right? Again, I know how it works, so yes, there is no doubt that money is a significant advantage – you can build the best complex, afford the best equipment, pay for the best coaches and especially, buy the best athletes.