Best Colors for Logo

Discussion in 'Digital Marketing' started by ToddH, Jan 4, 2013.

  1. ToddH

    ToddH LawnSite Silver Member
    Posts: 2,184

    So what do you guys think?

    Obviously we have green for grass or trees.
    The what should the next most prominent color be?
    Red
    Yellow
    Blue?


    I am thinking mostly yellow and some red and a touch of blue and maybe some orange?
     
  2. ToddH

    ToddH LawnSite Silver Member
    Posts: 2,184

    No opinions. I would expect more but understand it is hard to say without seeing an example
     
  3. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,393

    I'm in the camp that thinks you don't need to adhere to an industry-common color scheme. Green and yellow obviously dominate, but I think whatever is impactful, easy to process visually, and best lends itself to multiple marketing mediums is the best path to head down. Obviously, people will say, "It's a landscape business, it's gotta be a green logo.". My counter is that, as long as it makes for an easy to remember image, I think the 14 foot trailer with lawn gear stuffed in the back and a guy mowing a lawn indicates more than the color green on the lettering will. :) If they're visiting your web site, they know they're at a lawn-related site. Have fun with it and do what makes you most comfortable.

    I will say that, far and away, the best feedback I've ever received for LCO-related design work has not been from using the usual colors. In fact, the only green you will see is in the photographs. I think lawn and landscape photos pop significantly more if they are not set against the usual green color scheme.
     
    Last edited: Jan 4, 2013
  4. ToddH

    ToddH LawnSite Silver Member
    Posts: 2,184

    Then I would have to lose the tree in the logo. Other than that, I agree completely about colors. I think yellow and red are the most eye catching combination.
     
  5. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,393

    If people don't want to nerd out on color theory, trying to assemble complimentary colors on their own, or just don't have an eye for it, the advice I give is to Google image search "logos"...or watch a NASCAR race.
     
  6. ToddH

    ToddH LawnSite Silver Member
    Posts: 2,184

    The front row on the tri-oval at Taladega the logo's on those cars are just a blurr

    It was interesting to do the image / logo search as suggested.
     

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