Best Fonts for Fliers

Discussion in 'Business Operations' started by mtdman, Sep 24, 2003.

  1. mtdman

    mtdman LawnSite Gold Member
    Posts: 3,137

    What fonts do you use for a flier? What do you think is the best for eye appeal and professionalism?

    :D
     
  2. Rustic Goat

    Rustic Goat LawnSite Bronze Member
    Posts: 1,194

    I prefer verdana.
    Any block type, easy to read font will work fine. Avoid using any script font or a font that has cutesy shaped letters.
    Any advertising material that the potential customer has to put ANY effort in reading, WON'T get read.
    To draw attention to an area, just use a larger size, bold, or colored lettering.
    KISS
    Keep
    It
    Simple
    Stupid

    The stupid is not meant as anything personal, it's an advertising saying.
     
  3. A1 Grass

    A1 Grass LawnSite Senior Member
    Posts: 330

    I recommend Impact or something simple and bold - Plus, reverse your headline out of a block. (White type on a black square) example below:

    reverse.gif
     
  4. A1 Grass

    A1 Grass LawnSite Senior Member
    Posts: 330

    Here's one of my doorhanger layouts:

    doorhngr.gif
     
  5. walker-talker

    walker-talker LawnSite Platinum Member
    from Midwest
    Posts: 4,771

    Looks good A1!!!

    MATT
     
  6. Team Gopher

    Team Gopher LawnSite Platinum Member
    from -
    Posts: 4,041

  7. mtdman

    mtdman LawnSite Gold Member
    Posts: 3,137

    Ahkam's Razor: Keep it Simple, Stupid. KISS.

    :D
     
  8. LawnLad

    LawnLad LawnSite Senior Member
    Posts: 738

    Team Gopher - good link, thanks.

    As for type of fonts, use something simple. Also, no more than two fonts should be used in an add. Use one for your headlines or things you want to call attention to, and one for the body of your ad.

    WHITE SPACE is good. It lets the eye relax while reading. You're better off to simplify your message and use fewer words. Use a picture, or short description. Ask and answer a question. Don't list every single service you offer, people generally won't read through everything anyways, it's just distracting.
     
  9. tiedeman

    tiedeman LawnSite Fanatic
    from earth
    Posts: 8,745

    I like Arial-bold
     
  10. walker-talker

    walker-talker LawnSite Platinum Member
    from Midwest
    Posts: 4,771

    Like Lawnlad said...use no more than 2 fonts and make sure these 2 fonts compliment each other
     

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