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Best source of advertisement

Discussion in 'Business Operations' started by grasssin, Sep 25, 2003.

  1. grasssin

    grasssin LawnSite Senior Member
    Posts: 361

    I was wondering since this is my first fall to work through, what is the best way to get more customers. Already did flyers during the summer and got a nice call from the post master about not touching mailboxes. Is doing a direct mailing a good solution? More money involved printing and posting and purchasing mailing lists.........

    I already have a steady client base but would like to expand using fall cleanup as a selling point.

    Any input would be appreciated..........
  2. veltenslawncare

    veltenslawncare LawnSite Member
    Posts: 46

    i wouldnt do direct mailing. go to your local hard ware store, grocery store, church, hosptital(sick/injured people cant mow lawns), talk to some contractors. put them on bulliten boards. Put a advertisement on your truck with your company name and number.
  3. tiedeman

    tiedeman LawnSite Fanatic
    from earth
    Posts: 8,745

    referrals discounts to your current customers have always been the best for us.
  4. sildoc

    sildoc LawnSite Silver Member
    Posts: 2,925

    I agree with tiedeman.
    I will land more accounts by refferal than any other way. I could put out 5000 flyers and maybe land 5 or so and get 10 referals and land 9. good luck.
  5. Team Gopher

    Team Gopher LawnSite Platinum Member
    from -
    Posts: 4,041

  6. Barry D

    Barry D LawnSite Member
    from Georgia
    Posts: 44

    I agree that referrals works best. I offer a $10.00 discount to my customer for referring a new customer. This is a great way to pick up new customers.

    This all depends on the relationship that you have with your customers. If you are on time, complete the job in a timely manner, they will be happy to refer their friends and family.

    Good Luck!!!

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