When is the best time of year to start your marketing campaign for full service lawn care ? Our season starts in late February. Should I send out a mailing in January or wait until February ? I read somewhere that it takes 6 - 7 mailings before you get real penetration in your market area. I have sent out 2 flyers and have had reasonable response. I plan on mailing out a post card followed by a more detailed listing of my services about a month after the post card. There is a site called anywho.com that you can get names / address' / phone numbers by street. It's fairly current.