Best way to advertise fall cleanups/mulching work as new start up business?

Discussion in 'Business Operations' started by whitemat, Sep 4, 2010.

  1. whitemat

    whitemat LawnSite Member
    from Indiana
    Posts: 40

    I am launching my lawn care business this fall, though not ideal, I want to capture as much fall business and winter services as possible to get a head start on next spring/year business. I have paid for a very targeted lead list of 3200 homes with at least $60k income and above in my area.

    What would be the best strategy for utilizing these leads (addresses only). I don't want to spend $3k to distribute direct mailing cards (maybe in a few yrs for another campaign), instead I am planning on the exhaustive effort of sending out professional intro letter instead for new customers with hand written envelopes for more personalized approach (hoping this gets more of them opened).

    Is it worth it to put a few ads in local community papers promoting the fall services? or should i plan on canvassing neighborhoods with flyers? or both?

    Looking for quick ideas, as fall season will start up in next few weeks...thanks!
     
  2. THEGOLDPRO

    THEGOLDPRO LawnSite Fanatic
    Posts: 5,223

    buy an ice cream truck, and instead of selling ice cream pass out fliers to the kids.
     
  3. Oakleaf landscape

    Oakleaf landscape LawnSite Senior Member
    Posts: 624

    Or give out free ice cream so the kids will tell their parents about you and your business. Have a business card attached to the napkins that the kids take. Lime sherbert ice cream world be perfect.
     
  4. stevenf

    stevenf LawnSite Bronze Member
    Posts: 1,612

    After reading this, an idea popped in my head. You can tape advertisement on holloween candy.
    Or, do a mailing campaign with a contest. All they have to do is email you there name and address to enter for a years worth of free lawn care. The ones that enter will obviously be interested in your service and you will have a list of potential clients to Target during the season.
    It always surprises me how long some people will keep a business card or flier.
    Posted via Mobile Device
     
  5. Hope Landscaping

    Hope Landscaping LawnSite Senior Member
    Posts: 273

    I am in the same situation with starting my buisness this fall. I was researching some marketing ideas and I came across this site; including the magnet buisness card would be good to add to your hand written envelopes. I personly would open a hand written envelope. Good idea.
    The website: http://www.businessknowhow.com/marketing/24waysto.htm
     
  6. KrayzKajun

    KrayzKajun LawnSite Fanatic
    Posts: 10,742

    hey little kiddy! want some candy and my business card??:laugh::laugh:
     
  7. mnglocker

    mnglocker LawnSite Senior Member
    Posts: 758

    Local news rags work for getting name recognition. Join your local Chamber of Commerce and network through groups like the Loins.
     
  8. LawnGuy73

    LawnGuy73 LawnSite Bronze Member
    Posts: 1,945

    Flyers in newspaper boxes.
     
  9. whitemat

    whitemat LawnSite Member
    from Indiana
    Posts: 40

    I believe that is a federal offense, felony, same as putting them into mailboxes.
     
  10. THEGOLDPRO

    THEGOLDPRO LawnSite Fanatic
    Posts: 5,223

    you believe wrong...
     

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