Best way to get alot of clients in one year?

Discussion in 'Business Operations' started by Jusmowin, Feb 14, 2006.

  1. Jusmowin

    Jusmowin LawnSite Senior Member
    Posts: 727

    Just trying to find out what is the best way to get 50 to 75 clients in one year ? I already have 20 clients already but It always seems I can never get past the 35 to 40 mark. Im targeting the 3k to 20 k size lots with flyers in a very tight area and some other areas with my yellow book ad . Although It seems I never hit that BIG 50 point, so my question is should I low ball to get my foot in the door(mow a little cheaper than everyone else) or go to other areas witch means more drive time and less money and ask the going rates in that area ! What to do PLEASE help!hammer
  2. cantoo

    cantoo LawnSite Silver Member
    Posts: 2,910

    Drive a little farther until you have the number of customers you want then wittle it down by rasing prices until you have a tight enough route. If you get them by lowballing in a small area you will take years to get them to where you and everyone else needs them to be. You will slowly bleed yourself to broke.
  3. Jpocket

    Jpocket LawnSite Silver Member
    Posts: 2,278

    I don't agree with driving further, one of the biggest keys to profitability is to keep your accounts as close together as possible. I would charge the low end of your market rate and advertise very aggressively, Postcards, doorhangers, etc.
  4. Howard Roark

    Howard Roark LawnSite Senior Member
    from Texas
    Posts: 806

    Try putting prices on your fliers. Price is 80-90% of any deal. Set a price for square footage, then check your results.
  5. Jpocket

    Jpocket LawnSite Silver Member
    Posts: 2,278

    You might want to watch Tripling you route in one year. Too much Growth too fast is not good. I myself found that going from 40 accounts to almost 70 in one year was a bit of adjustment, the biggest issue alot of times is CASH FLOW.
  6. Jusmowin

    Jusmowin LawnSite Senior Member
    Posts: 727

    Thanks to everyone who replied. I most likly going to put out a flyier with prices on them and keep my routes as close as possible . However, I will be on the lower side of the pricing scale for a limited time for mowing(now till May 1) to get my foot in the door but keep my mulch, fert and other services on the high side. I just hate paying someone to sit on their butt and get paid for it and that is what drive time is to me. What do yall think?
  7. J Hisch

    J Hisch LawnSite Senior Member
    Posts: 952

    ask for refferals and put out flyers until you get the business you want.
  8. gslawncare

    gslawncare LawnSite Member
    Posts: 134

    Drive time is about the worst, but there's nothing you can do. Sometimes the areas that are farther are better. I drive about 25 miles away to a sweet spot near the lake. It's totally worth the 1.5 hrs roundtrip.

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