I had a very valuable lesson today. It is good that it happend early in my business career, because it will make sure that I'll always go the extra mile from now on. I had a small job for a customer. It was a one off, but she then asked me to do her lawn mowing. I said, fine, great! She calls me a few days later and says, smugly, "oh, guess what! I've decided to rip out my lawn!". I said, great idea, it's a small yard might as well make it low maintenance. But there is still the strip of lawn outside your house that would need to be mown. She says, 'oh, ok, do that then'. I said, I'll call back later this week to arrange a time. Thursday night comes when I call my scheduled customers for a Saturday appointment and I can't find her phone number. Reason being that it was recorded on my voicemail, but it gets deleted after 72 hours and I had forgotten to write it down! And since she's new in the area she's not in the phone book, and I wasn't sure of the spelling of her last name. So I think I'll pass by her place and drop her a note on Monday to let her know that I lost her phone number and if she would call me. However, I had no such opportunity! She calls me today and says, 'I am not happy, you did not call as you promised!. I own 20 properties in the area and I was thinking of giving them to you. No way! Goodbye!" I did say that I had lost her phone number, but as you can imagine, that's a pretty crappy sounding excuse at that point. I don't know if she does have 20 properties in the area, she well might have, but I now know that I'll make sure that I'll get in contact with my customers in whatever manner necessary if I do lose their phone number. And as quickly as possible. Wow! I'll send her a Thank You card, because this will have been the most valuable job in my business. It cost me, no matter if it cost me $40 or $'0000s. It was a very valuable lesson. Oz.