Billboard Ads

Discussion in 'Business Operations' started by Mowmoney00, Sep 17, 2007.

  1. Mowmoney00

    Mowmoney00 LawnSite Member
    Posts: 134

    I want to hear from the companies that have actually tried Billboard advertising.

    We are thinking about advertising with a national company in our local market to get the branding locked in peoples minds. Thanks for the advice guys ... God Bless
     
  2. Lawnworks

    Lawnworks LawnSite Fanatic
    from usa
    Posts: 5,407

    I tried it... I think it works well but only if you have several types of advertising out there. And I think getting key billboard spots is crucial too. It is quite expensive though.
     
  3. nlminc

    nlminc LawnSite Bronze Member
    from GA
    Posts: 1,671

    I've had a billboard ad up for over a year now as part of a barter for a property I care for. I've had nothing but 2 tire kickers call, one person looking for a job and nurseries and sod companies looking to get my business. I'm on a major highway also. A 2 sided Billboard for 150.00/ month.........cheap, but it's pretty much useless except for name recognition. Everyone I know tells me they see it.
     
  4. willretire@40

    willretire@40 LawnSite Bronze Member
    from VA
    Posts: 1,388

    Its just for name recognition. The national companies use billboards and they no people are not going to get off the interstate right then and go by their product.

    I would think that if you are trying to become a large company down the road then it would be a good investment as long as it is cheap. Around here to get an ad on the interstate will cost you $3500 a month but on a long busy blvd about $1200 and a busy road is about $400.
     
  5. Flow Control

    Flow Control LawnSite Bronze Member
    Posts: 1,267

    Another local company said they had excellent results for their billboard, so I called about a location close to where I live and had $5k budget for two months (electronic billboard) and they said the contracts start at 42k for 6 months. I was taken aback and made him repeat it then just said too rich for me and got off the phone.
     

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