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Block Leading

Discussion in 'Pesticide & Herbicide Application' started by rcreech, Nov 30, 2013.

  1. ted putnam

    ted putnam LawnSite Platinum Member
    Posts: 4,539

    2 sales for every 100 detailed estimates left on a door?? A lot of time and effort for not a whole lot of return...

    I suppose if you've got nothing better to do....
  2. georgialawn88

    georgialawn88 LawnSite Bronze Member
    Posts: 1,075

    Mr. Putnam,
    You hit the nail on the head. I have absolutely nothing better to do. I did 500 homes a day on very windy days and got around 10 customers per day. They were match box homes. I enjoyed it and you're right. nothing better to do on windy days. For a small operation myself 10 in one day wasn't bad but thanks for your concern.

    I suppose you're right.....
  3. grassmasterswilson

    grassmasterswilson LawnSite Platinum Member
    from nc
    Posts: 4,548

    I've never tried door to door and do my marketing mostly through targeted mailing(also have web site and trucks lettered). We are not a huge company and I do all apps myself.

    We still like to step on the lawn for estimates but have given quotes over the phone ---- gave high end quote with disclaimer about ease of application.

    One idea may be to do a cluster of door to door sales when you are asked to give an estimate. You are already there so no extra drive time and it's always nice to have a stop with 3-4 homes side by side.
  4. ted putnam

    ted putnam LawnSite Platinum Member
    Posts: 4,539

    No concern here... I don't care what you do with your time. We have very few "match box" homes, so those stats wouldn't work/happen here.

    "Match box" home lawns are where the real money/profit is if priced right and routed properly.
  5. rcreech

    rcreech Sponsor
    Male, from OHIO
    Posts: 6,057

    Since no one on here has any input or data I guess I will try it and report back.

    I am excited to atleast try it.

    We have found something that we really didn't think would work and it has been working better then almost anything we have tried.

    I even had sometime that knows the industry well tell me we were wasting time and money and they were totally wrong.

    Anything can work if done professionally and correctly.
    It's all about presentation and timing...I just gotta figure it out.

    Posted via Mobile Device
  6. Trees Too

    Trees Too LawnSite Silver Member
    Posts: 2,512

    Just use due diligence as to how you approach "block marketing". Remember that a lot of people will warm up to door-to-door as much as they do telemarketing, and bulk mailers. (i.e. TruGreen, Scotts and Weed Man.)
  7. rcreech

    rcreech Sponsor
    Male, from OHIO
    Posts: 6,057

    The key to this marketing strategy is lil cost!

    Granted we already do a lot of marketing but you can spend 10's of thousands on TV Radion and postcard mailing and may or may not get a good response or better yet ROI.

    With block leading u have a lil labor and nothing else.
    If u go out a time or two and it doesn't work then u quit.

    I think used in combination with what I listed above as part of a marketing program it can work.

    As started...just don't know til u try
    Posted via Mobile Device
  8. georgialawn88

    georgialawn88 LawnSite Bronze Member
    Posts: 1,075

    give it a shot! im interested in your results. Like I said I didn't try that exact thing but I got good results with the door to door estimates and that's somewhat similar. I think its a great idea
  9. RussellB

    RussellB LawnSite Fanatic
    Posts: 6,223

    I don't even knock on doors from leads unless I have a phone number and name so I can talk to them first and set up an appointment.
  10. rcreech

    rcreech Sponsor
    Male, from OHIO
    Posts: 6,057

    I am not at all aggressive with the people we market to or leads/referrals but if you don't pursue leads/referrals or new ways of marketing u will grow very slow or not at all.

    If you want success you need to step outside ur comfort zone.

    Posted via Mobile Device

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