Blogging to help a website move up in rankings???

Discussion in 'Digital Marketing' started by Rick13, Aug 22, 2012.

  1. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,402

    It's a great way to advertise, but like everything else, it comes down to the execution. Since you rank well for Rockford, you could try Adwords targeting other services you may want to grow, or target those towns that you don't currently rank for, but will be trying to. The best thing with Adwords is how well you can laser-target the customers you want via geo location.
     
  2. Duekster

    Duekster LawnSite Fanatic
    from DFW, TX
    Posts: 7,961

    I have not seen that ad words geo that granular but please enlighten us.
     
  3. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,402

    No problem. If you go in to Adwords campaign manager, select a current campaign, or create a new one, and under the "Locations" section, select "Let me choose". You can add down to the zip code-level. So, if you add a zip code, you can then click "Nearby", and that will open a Google Map, allowing the flexibility to include a specific search radius, via "Radius Targeting", for whatever location you want to geo target.

    For example, if you want to target potential customers from within 12 miles of your shop, you can do so via this feature.

    googleAn.jpg
     
  4. Rick13

    Rick13 LawnSite Senior Member
    Posts: 408

    tonygreek, will I be able to show this map on my website too? I know I have seen other websites where they show a picture that looks like the one you post.
     
  5. Duekster

    Duekster LawnSite Fanatic
    from DFW, TX
    Posts: 7,961

    sweet and thank you
     
  6. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,402

    Any time. Besides better targeting, the other major benefit to this is much tighter budget control.

    Rick, it's a bit different, but you could take a screen cap of it and crop it down. If you want, shoot me a PM with your service area radius and I can the make a map for you in a couple of minutes.
     
  7. Duekster

    Duekster LawnSite Fanatic
    from DFW, TX
    Posts: 7,961

    My organic is good but it could be better
     

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