Bulk Mail

Discussion in 'Lawn Mowing' started by Tony S, Jan 17, 2000.

  1. Tony S

    Tony S LawnSite Member
    Posts: 54

    This will be my first year offering lawn applications and am considering using Bulk Mail as one of my marketing tools. I am interested in hearing from anyone who has used bulk mail, and any tips or advice you could give on this subject. I am considering a 10,000 piece mail out of professionally made brochures. The mailing list will be comprised of homeowners of targeted zip codes. I am most interested in what I can expect for a response rate, and a new<br>customer rate.<p>Thanks,<br>Tony_S.
  2. nlminc

    nlminc LawnSite Bronze Member
    from GA
    Posts: 1,671

    Tony, I sent out a 10,000 piece mailing last spring and to this day I still get calls from that flyer! Like yours, mine were prof. done. I got approx. 200 calls from that mailing. I picked up 40 lawn accounts and numerous other landscape work. I believe that I sent it out at the wrong time also! When the mailing went out we got an unexpected snow storm which probrobly hindered the responce a bit. I also sent it out in mid march which was a little early in my area I quess. I live on in MA on Cape Cod and most residents here are summer people. This year I'm going to do another possibly later in the month or early in April because I figure people wait until the last minute to call us for service. You better get ready to go out and do the estimates, I wasn't prepared with my labor and was behind because I over booked work. Where do you get your lists from? How much do you get charged per address?<p>Chris
  3. DavidATL

    DavidATL LawnSite Member
    Posts: 21

    This is a very interesting way to target new prospects! How did you get the brochure produced and was it expensive? Did you use a direct mailhouse to design the brochure or did you do it?
  4. Bill K

    Bill K LawnSite Member
    Posts: 23

    Microsoft Publisher 2000 is a terrific tool for developing professional-quality brochures, though content, of course, is up to you. I recently heard from a successful house painter that he started his business by placing flyers on the OUTSIDE of mailboxes in upper-income neighborhoods. Has anyone else tried this?
  5. CGS

    CGS LawnSite Member
    Posts: 44

    I'm with DavidATL, I would like to see some more info.<p>Thanks.
  6. davidzon

    davidzon Guest
    Posts: 0

    Hi folks,<p>I hate to intrude, but this seems like a perfect subject... Perhaps you need to consider purchasing banner impressions on HallOfForums! <p>Contact advertising@globalreaction.com if you are interested.<br>
  7. VWBug61083

    VWBug61083 LawnSite Member
    from Texas
    Posts: 39

    Direct-mail is probably the best way to pick up customers fast. I have averaged a 2% response. And with 15,000 of them sent out, I got about 30 customers!
  8. Eric ELM

    Eric ELM Husband, Father, Friend, Angel
    Posts: 4,831

    VW Bug, if you got 2%, you would have gotten 450 customers. Did you end up getting them in a small area, or do you have to do a lot of driving.<p>----------<br>&lt;a href=&quot;http://pages.prodigy.net/eric.erickson/index.html&quot;&gt;Eric@ELM&lt;/a&gt;<br>
  9. Lazer

    Lazer LawnSite Bronze Member
    Posts: 1,446

    Eric,<br>Your math is as bad as his. Too many hours on a Dixie Chopper? :)<p>2% of 15,000 is 300.
  10. VWBug61083

    VWBug61083 LawnSite Member
    from Texas
    Posts: 39

    Sorry, .02% I got 28 new lawns (so far), which is not bad for the $600 the ad cost me. I payed for itself in a few days. And yeah my math is bad.

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