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Business cards - How important?

Discussion in 'Business Operations' started by PicturePerfectLawn&Land, Feb 6, 2014.

  1. DA Quality Lawn & YS

    DA Quality Lawn & YS LawnSite Fanatic
    Posts: 8,844

    B cards, to me, eh not super important, but a simple tool nonetheless.

    Major purpose for me is to give my contact info to prospects or more often than not, acquaintances that have no interest in my services at all.

    Wouldn't spend a ton of money on fancy ones that is for sure.
     
  2. sticklelm

    sticklelm LawnSite Senior Member
    Posts: 335

    You don't have to spend a ton of money.
     
  3. Roger

    Roger LawnSite Fanatic
    Posts: 5,915

    Dichotomous....?
     
  4. DA Quality Lawn & YS

    DA Quality Lawn & YS LawnSite Fanatic
    Posts: 8,844

    I see your point...

    I guess my point is, you are not going to WOW a prospect with B cards. Just get some simple ones for cheap and move on.
     
  5. Roger

    Roger LawnSite Fanatic
    Posts: 5,915

    Agree entirely. Mine are $30 for 500 cards, plain, simple, and good surface to write.
     
  6. OakNut

    OakNut LawnSite Platinum Member
    Posts: 4,051

    I come from an advertising background. I'm not even going to bother trying to convince anyone why you should make a good impression - you either get it, or you don't. You either care, or you don't. It's your business - do what you want.

    I didn't look to see if it was posted yet, but here's a pretty good deal for you cheap guys. ;)

    The UPS Store "Print Madness" 500 cards for $5

    14 point card stock, full color, one sided, glossy.
    It's a thinner paper, but for five bucks, I'm going to order some to compare to the ones I normally order.
    I haven't looked to see what shipping costs.


    I hate Vistaprint. If the cards were full size I wouldn't mind, but they cut them slightly smaller than they should be. I don't know why, but it makes me nuts - they seem "cheap" to me. I could tell as soon as I held one. It's like walking down steps that are 1" shorter than they should be - there's a standard and you can tell when it's "off".
     
  7. OakNut

    OakNut LawnSite Platinum Member
    Posts: 4,051


    Funny. I got a call last month from a lady who had taken a card from the side of my truck while I was at a gas station about a year or two ago. She kept my card "just in case" and gave me a call to see if I could remove the heavy snow from her awning.

    These are mostly useless if you don't have any foot traffic where you work, but I've had a lot of them taken while working in the city when parked on the street. Women out walking dogs and pushing baby strollers mostly. Has it increased my business by leaps and bounds? No, but they've more than paid for themselves, and it's just another means of getting my name in people's hands.

    [​IMG]

    marketingholders.com is where I got them. Just one of many marketing products found there.

    The other benefit is having cards handy that don't require me to get my keys and unlock my truck to get one for someone. I can just walk over to the truck and grab one. I tried keeping them in my pocket, but in the summer, they get messed up.
     
  8. Locqus

    Locqus LawnSite Senior Member
    from Detroit
    Posts: 708

    ^^^^ That is the coolest freaking thing! So simple and effective. I am ordering one.
     
  9. OakNut

    OakNut LawnSite Platinum Member
    Posts: 4,051

    Get the yellow "neon/clear" lid. Trust me - it SCREAMS for attention - it looks like it's illuminated when light hits it. I got green initially - you know, "grass", "lawn care", all that stuff - well the yellow I ordered next looks even better.

    I got two. I used to slap it on the sid that faced the sidewalk, but grew weary of doing that, so I put one on each side.
    Stays on while driving too - at least mine did - highway speeds too.

    I've had so many people comment on the card holder itself - it makes for a conversation starter.

    I usually only keep 5-10 cards in each because in time they may get damp and curl, but the rain stays out fairly well.


    Edit:
    Here's a pic of the yellow. Initially, I had it velcro'd to the back window so I could easily remove it. That was before I got the magnet mouns.
    He has a whole bunch of models to choose from.

    [​IMG]
     
  10. Locqus

    Locqus LawnSite Senior Member
    from Detroit
    Posts: 708

    ^^ Ah great pointers! Thanks will do, I was wondering about the elements as well.
     

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